Want to learn national media planning on the highest level? Then you need to pay attention to Jeff Fisher, one of the best in the business. In this episode of Ignite Visibility University, Jeff discusses how to spend millions of dollars in marketing efficiently, how and when to use celebrity endorsements, covers new methods of…
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How to Schedule Instagram Posts: A Step by Step Guide
Wondering how to schedule Instagram posts? The ability to schedule posts has only recently become available to marketers on the platform and presents an invaluable way to save time and increase engagement. In this article, I’ll walk you through how to schedule Instagram posts step-by-step. What You’ll Learn: Why scheduling in advance is important How…
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What is Customer Lifetime Value in Marketing?
What is customer lifetime value (CLV)? It’s what tells a company how much revenue they can expect from each customer over time. It takes total customer revenue and expected lifetime into consideration, and is a critical metric in your marketing mix. Watch a video on customer lifetime value and marketing or read more below. …
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AMP for Email: What It Is and Why You Need to Know About It
Some time ago, the AMP team announced that AMP was coming to email. Today, I have everything you need to know about the AMP for email – from how and why it started to how you can harness its power for your brand. What You’ll Learn: Introduction to AMP Why you should consider AMP for…
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What is Google Publisher Center? A Guide To Getting Started
Want your content featured in Google News? First, you have to get Google’s seal of approval. The way to do that is through Google Publisher Center. In this article, I’ll explain the in’s and out’s of Google Publisher Center and how to use it. You’ll Learn: What Google Publisher Center is How to set up…
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