AdWords’ quality score goes into determining how much you’re spending per keyword. We share some tips on improving your quality score and lowering your cost-per-click. What You’ll Learn: How is your quality score calculated? How to improve your quality score on AdWords How to improve your quality score of keywords How to create super-specific ad…
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In the marketing world, content reigns supreme. After all, great content can help increase brand awareness, build trust with customers, and boost sales. But, how can you really know if your content is on par with your competition? In this article, I’ll give you the 101 on how to do an SEO content gap analysis….
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One of the best ways to reach people in your market is with Facebook retargeting. We do it for our business and you should be too. Let’s learn about Facebook retargeting now. What You’ll Learn: Facts & Stats about retargeting What the Facebook Pixel is How to Install it Specific Facebook retargeting strategies: Retarget all…
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This week: the Google algorithm change has completed, Chrome cracks down on heavy display ads, and Facebook rolls out a gift for ecommerce marketers. Here’s what happened this week in digital marketing. Google Ads Reduces Verification Time Important news if you’re looking to get verified on Google Ads: you have three weeks to comply….
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New Digital Marketing and Advertising Veteran Brings Along 20 Years of Luxury, Beverage and Spirit Brand Expertise Ignite Visibility is pleased to announce the hiring of Oscar Lutteroth as Director, Creative & Interactive Social Media. Oscar brings to the team more than twenty years of marketing experience working with a wide array of top B2B…
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