Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data integrity. Sessions on…
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Submissions for the Courageous Marketing Leader Award are open now through August 17, 2020. Send in your stories of innovative, creative and game-changing marketers who’ve made a difference this year. We’ll feature our favorite stories on a variety of high-volume platforms for hundreds of thousands of viewers to see. Marketing your business in 2020 is…
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In short, Amazon Attribution is a form of Amazon Advertising that functions as a measurement and analytics console. The platform is currently free and helps users trail the performance of their media and advertising efforts on and off Amazon. Not enough of an explanation? Don’t worry. We’ve got the long story, too — and a…
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The first result in Google search has an average click-through rate of 28.5%. That’s according to a new study by Sistrix. After the first result, the average click-through rate almost gets cut in half, dropping to 15%. There’s quite a bit more to the study that you’ll appreciate if you’re serious about SEO — Let’s…
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If you’re a digital marketer, chances are you’ve come across the term “local citation.” In this expert guide, we’ll cover everything you need to know about local citation building, including how they work and why they add value to your business. Let’s get started! What We’ll Cover: What is a local business citation? Why local…
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