A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
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Facebook updated its iOS and Android Messenger apps so that users can now share their screens in a one-on-one call or group chat with up to eight participants. The new feature will be rolled out to Messenger Rooms so that people can share screens with dozens of users. In this article, I’ll go over key…
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We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
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It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
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This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad. Here’s what happened this week in digital marketing. Google Adds New Features to Responsive Search Ads Responsive Search Ads (RSAs) now include a couple of new features. For starters, you can add a location…
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