It was not an update. It was a glitch in Google’s system. The bug has since been fixed. But here’s what we know about what happened. We Got Confirmation Yesterday, Google’s John Mueller confirmed what happened. Responding to a tweet from Barry Schwartz, Mueller said: “I don’t have all the details yet, but it seems…
Read More
Are you using Article structured data markup in your content? If so, then you’ll be happy to learn that Google’s Rich Results Test tool will now validate it. Yes, you can test it out right now. Or you can read more about it here. What Is Structured Data? If you’re a bit new to SEO,…
Read More
This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice. Here’s what happened this week in digital marketing. Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns….
Read More
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: What is…
Read More
In this blog we will analyze the formula HubSpot used to grow traffic 106% through a marketing experiment. We will also talk about our 6 step framework that works like a charm 😉 What We’ll Cover: What are Marketing Experiments? Why Digital Marketers Should Use Marketing Experiments How to Design a Marketing Experiment Tips on…
Read More
