This week: a surprising study about Instagram engagement, Walmart goes after Amazon, and Pinterest tests new shopping features. Here’s what happened this week in digital marketing. Walmart Gives Amazon a Run for Its Money With Free Shipping Walmart will try to eat into even more of Amazon’s e-commerce market share. The giant retailer turned giant…
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Hey, don’t shoot the messenger here. But you don’t want to hear this. Google Ads will soon start hiding some of the search queries that people use to find your ads. In fact, Google will even hide some queries that generate clicks. I told you that you wouldn’t want to hear this. Let’s take a…
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The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To ensure…
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If you’re a big-time numbers-cruncher who loves to dive deep into historical data, then you might want to grab some of your older AdSense analytics while you still can. That’s because the platform is removing data older than three years, and it will also remove YouTube and AdMob data. In this article, I’ll share what you…
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What Channels We’re Looking At Facebook Ads, Google Ads, LinkedIn Ads What You Will Learn How To Expand Targeting Beyond Obvious Audience Segments Shorten The Learning Curve & Fasttrack Performance (From 30-60 Days To Less Than 2 Weeks) How To A/B Test Performance To Determine Winning Audiences Leveraging audience insights across advertising platforms can be…
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