The media buying process involves purchasing ad space, to put it simply. While media buys are still an important part of any paid media campaign, this process is getting harder for a number of reasons. Fragmented channels, AI automation, privacy-safe targeting, CTV and OTT growth, retail media, social platforms, and measurement complexity are all making…
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Google’s search box used to be a mere keyword input field, but that’s changing. Now, Google AI search has transformed the search bar into a more interactive platform. People can now use it to engage in conversation with a multimodal, AI-powered search function that synthesizes answers based on longer queries and uploaded context. It’s arguably…
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Your email campaign is live. It’s got a solid copy, compelling offer, and great design. There’s just one problem: it’s landing in spam, and your revenue, engagement, and campaign reporting are all paying the price. Email deliverability is one of the most underestimated levers in email marketing. Modern inbox providers now evaluate your sender identity,…
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Search engine optimization (SEO) is crucial for any business looking to establish a strong online presence and drive organic traffic to their website. For large organizations, the stakes are even higher. Enterprise SEO needs to account for as many as millions of URLs, multiple stakeholders, slow dev queues, technical debt, content governance, international SEO, AI…
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When building your website, you want to indicate to Google and other search engines which versions of your content should appear in search results. The key to this is canonicalization, which uses specific HTML tags to label certain pages as indexable. Proper canonicalization helps search engines “understand” which URL is the preferred version when multiple…
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