Amazon said it’s holiday shopping season has been the biggest in the company’s history. In a blog post published this morning, the e-commerce giant said that consumers started shopping early for gifts this year. Maybe that’s why Amazon pushed back it’s Prime Day from July to October. This year’s Prime Day marked the start of…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Leslie Ferraro, Chief Marketing Officer at Hershey Entertainment & Resorts. Ignite Visibility applauds her and the Hershey team for adopting state-of-the-art technology to keep people safe at its entertainment venues. As a result of the company’s partnership with security company Evolv Technology, Hershey stands…
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SEO isn’t easy, and even the pros still make mistakes. Unfortunately, those mistakes could cost you–big time. Considering that 67% of clicks go to just the first five results on a SERP, you’ll want to take this practice seriously — no ifs, and’s, or fluff about it. In this article, I’m covering some of the…
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Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the interview….
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In this edition of Marketer of the Week, Ignite Visibility spotlights Danielle Tiedt, Chief Marketing Officer at YouTube. Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. That’s how Google (the parent…
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