This week: Core Web Vitals will soon become a ranking factor, TikTok could set a new milestone next year, and there are more problems with WordPress. Here’s what happened this week in digital marketing. Snapchat Offers New Ads Certification Courses Snapchat is adding more advertising courses to its education program. The new courses include free…
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This week, Google confirmed it: Core Web Vitals will become a ranking factor in May 2021. “We’re announcing that page experience ranking signals for Google Search will launch in May 2021,” the Google Search Central account tweeted on Tuesday. “This will combine Core Web Vitals and previous UX-related signals.” By the way “Google Search Central”…
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As VP of Marketing for EOS Fitness, Shilpi Sullivan knows a thing or two (or a thousand) about connecting an offering with the perfect target audience. Here’s Shilpi’s take on what her role is like and how she found her way to EOS Fitness. Shilpi Sullivan Working Her Way Up Shilpi is a badass…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Dara Treseder, Chief Marketing & Communications Officer at Peloton. Ignite Visibility applauds her and the Peloton team for the company’s blowout fiscal first-quarter sales. Revenue rose a whopping 232% to $758 million from the previous year. The company ended the quarter with 1.33 million…
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This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and COVID-19 pandemic drives record online ad revenue. Here’s what happened this week in digital marketing. Google Shares Details About Behavior of Holiday Shoppers Here’s some free keyword research offered by Google. In a recent…
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