In this edition of Marketer of the Week, Ignite Visibility spotlights Danielle Tiedt, Chief Marketing Officer at YouTube. Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. That’s how Google (the parent…
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This week: YouTube rolls out some new goodies, Google wants you to take another look at Broad Match, and Facebook gives you a new way to make money from thieves. Here’s what happened this week in digital marketing. YouTube Analytics Now Includes Traffic Sources YouTube Analytics is getting a new report that shows you…
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Join Ignite Visibility’s free online event — Creative That Converts Webinar — on Tuesday, December 8 at 3 PM Eastern/12 PM Pacific. Oscar Lutteroth, Creative Director at Ignite Visibility, and John Lincoln, CEO, will guide attendees through the process of refreshing their creative advertising for digital marketing. In doing so, the two will teach you…
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In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It’s a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here’s all you need to know about search…
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Twitter carousel ads allow you to place between two and six images or videos in a single ad. You can use them to showcase different products, highlight a new product line, or tell a story. Alternatively, you can think out of the box and use them in a way that other marketers haven’t yet thought…
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