This one is going to shock a lot of SEOs. Google’s John Mueller recently fielded a question about best-practices for anchor texts. During his answer, he took a shot at the concept of latent semantic indexing (LSI). Mueller flat-out said that Google doesn’t recognize LSI. So, once again, it looks like the conventional wisdom is…
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All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have…
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As founder of Investment Science, Michael Kelly is deep into investing and financial know-how. This is especially true when it comes to the data underneath it all. Here’s how Michael envisions the future of the industry, including what he thinks it takes to succeed professionally even amidst black swan events. How Investment Science Came to…
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March 8th is International Women’s Day – a day dedicated to commemorate the cultural, political, and socioeconomic achievements of women around the world. Even in 2021, women still experience gender roles, stereotypes, and unfair treatment in society and within their workplace. For this installment of Marketer of the Week, Ignite Visibility highlights three women making…
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This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Here’s what happened this week in digital marketing. Google Won’t Replace Cookies With Another Tracking Tech Google won’t continue to track your web activity once it drops support for cookies The company intends to honor user demands for increased privacy in cyberspace….
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