As Director of Conversion Rate Optimization here at Ignite Visibility, anything that increases conversions is my jam. Since they’re so effective, you can imagine that heatmapping and onsite surveys are some of my favorite tools in the toolbox. A heatmap analysis can help you better understand your audience, far beyond your basic KPIs. Here’s the…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with…
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Making a difference hasn’t always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic marketing,…
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This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing. Google Indexes Popular Content on Faster Storage This past week, Google’s Gary Illyes revealed that Google indexes high-demand content on faster servers than lower-tier content. Illyes pointed…
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As VP of Paid Media here at Ignite Visibility, I’ll take all the resources I can get. Think with Google, an online resource made by the Google team themselves, knows an awful lot about optimizing the online user experience. They can tell you that mobile conversion rates are lower than desktop, but it doesn’t have…
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