With concerns about privacy all the rage these days, Google is looking for a solution to cookies. It may have found that solution in FLoC. FLoC stands for “Federated Learning of Cohorts.” It’s a ridiculously academic term that basically means “putting people in a group.” Why is that important? Because when people are part of…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Tracee Larocca, Senior Vice President of Global Marketing at Taco Bell. Taco Bell Ignite Visibility applauds the Taco Bell team for providing more than $7.5 million in scholarships for young students via the Taco Bell Foundation. By the way, $2 million of that scholarship…
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This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here’s what happened this week in digital marketing. Google Might Not Display ‘Teaser’ Web Stories Trying to use a Web Story to get people to your site? If so,…
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As Director of Conversion Rate Optimization here at Ignite Visibility, anything that increases conversions is my jam. Since they’re so effective, you can imagine that heatmapping and onsite surveys are some of my favorite tools in the toolbox. A heatmap analysis can help you better understand your audience, far beyond your basic KPIs. Here’s the…
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In this edition of Marketer of the Week, Ignite Visibility spotlights Darin Dugan, Chief Marketing Officer at Jimmy John’s. Jimmy John’s Ignite Visibility applauds Jimmy John’s for the company’s free side promotion during the month of January. Guests who want the free side dish need to purchase an 8” or 16” sandwich online or with…
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