In this edition of Marketer of the Week, Ignite Visibility spotlights Umberto Luchini, Proprietor at Wolf Spirit Distillery. Ignite Visibility applauds Luchini and the Wolf Spirit team for its creative approach to marketing adult beverages. Umberto Luchini His name is pronounced oom-BEAR-toe loo-KEE-nee in case you’re wondering. Luchini was born in Milan, Italy….
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This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Here’s what happened this week in digital marketing. Google: We Don’t Penalize Sites for Using Google Analytics Google says that it doesn’t penalize sites that use its analytics tool. That might seem like a no-brainer, but Google…
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Adding location extensions to your Google Ads account? Here’s what you need to know about these Google ad extensions from Ignite Visibility’s Sr. Paid Media Strategist, Eric Bodziony. If you’ve already linked your Google My Business account in Google Ads, you’re ready to add location extensions to your campaigns. Even if you’ve added numerous extensions…
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Do you think YouTube won’t allow other users to take your creative video work and include it in their own productions? Think again. In fact, YouTube is allowing people to include scenes from your videos in YouTube Shorts clips. And it’s all perfectly legal. In this article, I’ll explain how it works. Sample Video: You’re…
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Online shopping is growing fast, with ecommerce sales accounting for 14.1% of retail purchases worldwide. With this evolution comes the need for merchants to better equip themselves to market their products and services across the world wide web. And since Google is the most popular search engine in the world, the fate of your…
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