While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
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The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…
Off-Page SEO Guide: Strategies to Dominate Search & Build Authority
As a digital PR expert, I want to talk about a powerful tool that often gets overshadowed: off-page SEO. These techniques, if done correctly, will help establish your website’s domain authority, increasing your search rankings and helping you outrank competitors. In this post, Morgan Thorp is going to break down the off-page SEO techniques that…
How to Find Prospects: Vetting the Perfect Pitch List for Outreach Campaign
Believe it or not, all your brand awareness, lead generation, and conversions won’t just come to you. You have to reach out—which is why you need to get hip to finding prospects. As the Sr. Digital PR Strategist at Ignite Visibility, this kind of work is what I love. Here’s how to find prospects online…
How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…