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Meghan Parsons

Meghan Parsons is a marketing leader with over 10 years of expertise in customer acquisition and retention across channels such as programmatic advertising, social media, SEO, paid search, and affiliate marketing. She currently oversees a paid media team managing over $100 million in annual ad spend, driving measurable results for enterprise clients on platforms like Google, TikTok, Meta, and programmatic channels. Meghan excels in campaign optimization, direct response marketing, and developing full-funnel strategies that align with client goals.

With an MBA focused on entrepreneurial innovation, Meghan combines strategic leadership with a client-centric approach. She fosters team growth, embraces innovative marketing opportunities, and ensures campaigns consistently achieve performance objectives while supporting organizational missions.

Maximize Visibility With the Help of Contextual Advertising & AI

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Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…

Black Friday Advertising: How to Develop a Winning Campaign

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  When advertising on Black Friday and Cyber Monday, there are some key considerations to guide your efforts. The right approach to your Black Friday advertising strategy will help you succeed ahead of the holidays and rake in sales. In this blog, Ignite Visibility’s VP of Paid Media, Meghan Parsons, will guide you on how…

What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024

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When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results.  In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…

What is Paid Search? How Paid Search Marketing Works

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Companies will spend over $190 billion on paid search in 2024. This investment continues because of the results paid search ads deliver—$2 for every $1 spent. As a critical part of your marketing strategy, spending wisely and generating revenue from this tactic should be a primary focus. In this blog, Meghan Parsons, our SVP of…

What is the Google Display Network? 10 Strategies To Implement Now

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Visual advertising is among the most effective, which is where the Google Display Network can help.  In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…

How to Use Custom Affinity Audiences for Google Ads

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Google Affinity Audiences have quickly become an asset to businesses of all sizes for reaching qualified prospects and boosting campaign performance. I’ll show you how to steal your competitor’s customers using custom affinity audiences. What We’ll Cover: What Are Google Affinity Audiences? Difference Between Affinity Audiences and Custom Affinity Audiences Why Should You Use Affinity…