Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analysts: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 million, 1 to 5 million, 5 to 10 million,…
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Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy – and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or…
What Is A SWOT Analysis? How-To, Video & Template
Want a better way to evaluate your business? Look no further than the SWOT analysis. In this article, I’ll walk you through what a SWOT analysis is, how to conduct a SWOT analysis and a template to get you started! What You’ll Learn: What is a SWOT analysis? When you should use one How…
Search Engine Optimization in 2021(Updated Strategies That Will Win)
Search engine optimization best practices are always evolving, and this year is no different. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2021. This year, it’s all about: An amendable user experience Creating a ton of high-quality content Mobile ready and fast page speed Acquiring links…
6 Powerful Gmail Remarketing Strategies Proven To Work
No one can deny how powerful email is when it comes to marketing. Similarly, remarketing is an incredibly powerful strategy in its own right. Put the two together? And you have an incredible way to engage a highly targeted, relevant audience. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over six strategies that…
The Insider’s Guide to the The Keyword Magic Tool
Keyword research is a staple when it comes to SEO. But thanks to SEMrush’s Keyword Magic Tool, actually doing that research just got a whole lot easier. In this article, I’ll go over what the Keyword Magic Tool and how you can use it to optimize your content and SEO strategy. What is the Keyword…
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
Social Media Predictions: What to Expect in 2019
Want to know what will win in social media in 2019? I asked some of the social wizards at Ignite to weigh in on the trends and content they think will have the most impact in the coming year. Here’s what we came up with. 1. Social Media Predictions: Genuine Content Will Win the Day…
How Old School SEO Tactics Could Be Hurting Your Site’s Performance
Let’s face it. What worked in 2005 doesn’t work anymore. That includes your VCR, your bubblemint green iPod Mini, and that Motorola Razr V3. The same is true for your website code and SEO. Today we’re going to review some outdated practices that need to be struck from your website immediately. 1. Ignoring Mobile Mobile…
The Best Yoast SEO Plugin Settings (The Quick and Dirty Guide)
If you run a WordPress blog, you’re likely using (or at least familiar) with Yoast SEO. But are you getting the most out of it? In this guide, Ignite’s Director of Strategy Chrystal Lenardson will walk you through a few of the most effective Yoast SEO settings. Why Should Websites Use the Yoast SEO Plugin?…