It was not an update. It was a glitch in Google’s system. The bug has since been fixed. But here’s what we know about what happened. We Got Confirmation Yesterday, Google’s John Mueller confirmed what happened. Responding to a tweet from Barry Schwartz, Mueller said: “I don’t have all the details yet, but it seems…
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What is ‘Article’ Structured Data & How to Test It with Rich Results Test Tool
Are you using Article structured data markup in your content? If so, then you’ll be happy to learn that Google’s Rich Results Test tool will now validate it. Yes, you can test it out right now. Or you can read more about it here. What Is Structured Data? If you’re a bit new to SEO,…
Big Drama Around TikTok and Instagram Reels – Ignite Friday
This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice. Here’s what happened this week in digital marketing. Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns….
Email Conversion Rates 101: How to Increase Email Conversions
It’s been nearly half a century since Ray Tomlinson sent out the world’s first email. Over the years, email has become the preferred form of communication for marketers and non-marketers alike. Today, we’ll cover how to calculate conversion rates in email marketing and practices for email success. Let’s get started! What We’ll Cover: What is…
6 Steps to Running Effective Marketing Experiments to Grow Traffic
In this blog we will analyze the formula HubSpot used to grow traffic 106% through a marketing experiment. We will also talk about our 6 step framework that works like a charm 😉 What We’ll Cover: What are Marketing Experiments? Why Digital Marketers Should Use Marketing Experiments How to Design a Marketing Experiment Tips on…
Can Other Websites Render Your Content? Google Answers
If you want it done right, you’ll have to do it yourself. That seems to be the sentiment of Google as it relates to rendering content on your website. In other words: don’t rely on third-party APIs to help you earn a great rank in the search engine results pages (SERPs). Google’s Martin Splitt explained…
Considering Bidding On Competitor’s Branded Terms? Read This 1st
Before you go running ads your competitors terms, it is a good idea to understand the big picture. Here is what you need to know. What You’ll Learn: What is branded term bidding Why you should bid on branded terms Pros and cons of competitor targeting Best practices for bidding on competitor branded terms How…
How to Maximize Your Online Advertising Dollars
In search of the perfect digital advertising strategy? It may seem like a mythical unicorn, but it does exist. You need to learn how to use audiences, create effective ad sequences, and build better landing pages that convert traffic. You need strong content for every stage of the funnel. In the video and blog below,…
Boosted Facebook Posts vs. Facebook Ads: When Should You Use Each?
What You’ll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels with…
The Complete Guide to Automated Email Sequences
Rank these marketing tools in order of highest ROI: social media, SMS, display ads, Google ads, email. If you said email, you’re right. This seemingly old-fashioned tool continues to bring in high conversion rates for most businesses. That means you need a great email marketing strategy. And a vital piece of any email strategy is…