Here’s more good news if you’re running a U.S.-based business in the e-commerce space. Facebook and its adoptive child Instagram are expanding shopping and checkout features. Why? Because of the pandemic. Lots of retailers turned e-tailers now rely on cyber-shopping. And wouldn’t it be great if consumers could shop not only from the convenience of…
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How to Use Robots Meta Tags for Customized Product Snippets in Search
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what…
Google and Facebook Get New Features for Marketers – Ignite Friday
This week: Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing. Facebook Launched Paid Online Events How would you like to hold a virtual conference that generates…
How Google Chrome 86 Will Decrease Form Conversions
Be warned: you’re going to lose form conversions if you’re still using the HTTP protocol instead of the secure HTTPS protocol. That’s because Chrome 86 will issue warnings to users if they’re filling out insecure forms. And those warnings will have an impact on whether or not the users complete the forms. Let’s take a…
Google Search Console Insights: Content Marketers Get Ready
If you’re big into content marketing, you’ll love this new tool from Google called Search Console Insights. However, it’s not available to everybody at this time. It’s in beta. In this article, I’ll cover what Google is saying about its new product. It Builds on Top of Search Console As the name implies, Search Console…
Facebook Helps SMBs with Free Paid Online Events
Facebook wants to help your small-to-medium-sized business (SMB) survive in this global pandemic. To that end, the company rolled out a new product so you can monetize online classes and events. Even better: the tool is free. For now. In this article, I’ll explain what we know about the tool. Paid Online Events Handles All…
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the…
Less Than 15% of Sites Pass Google’s New Speed Metrics – Ignite Friday
This week: Google glitch gives SEOs a scare, LinkedIn makes it easier for you to reach the right prospects at the right time, and only a handful of websites meet Google’s speed tests. Here’s what happened this week in digital marketing. Facebook Adds Sponsored Post in Groups If you’re a Facebook group admin, you might…
Everything Google Looks at for Mobile SEO
Currently, 92% of smartphone users access the internet from their mobile device and roughly three-quarters of all web traffic runs through Google. So naturally, it makes sense for Google to place a stronger emphasis on mobile SEO. With mobile search rankings becoming more important than ever, your site needs to be intuitive, easy to navigate,…
Google People Cards: Prepare to Add Yourself in Search Results!
It’s a limited launch. But it shows promise. Right now in India, Google search results include so-called ‘People Cards’. They’re digital business cards. That’s right. Soon you too might be able to rank in Google search even if you’re not a celebrity. Here’s what we know about the new feature. Win Friends and Influence People…