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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Danielle Tiedt, Chief Marketing Officer at YouTube (Ignite Marketer of the Week)

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In this edition of Marketer of the Week, Ignite Visibility spotlights Danielle Tiedt, Chief Marketing Officer at YouTube. Ignite Visibility applauds her and the YouTube team for transforming the platform into a 21st Century ecommerce shopping site. Recently, YouTube began asking creators to tag and track products featured in videos. That’s how Google (the parent…

How to Promote Your Brand With Twitter Carousel Ads

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Twitter carousel ads allow you to place between two and six images or videos in a single ad. You can use them to showcase different products, highlight a new product line, or tell a story. Alternatively, you can think out of the box and use them in a way that other marketers haven’t yet thought…

TikTok Will Surpass 1 Billion Users Next Year – Ignite Friday

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This week: Core Web Vitals will soon become a ranking factor, TikTok could set a new milestone next year, and there are more problems with WordPress. Here’s what happened this week in digital marketing. Snapchat Offers New Ads Certification Courses Snapchat is adding more advertising courses to its education program. The new courses include free…

Google’s Core Web Vitals Will Become Ranking Signals in 2021 – Ignite Friday

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This week, Google confirmed it: Core Web Vitals will become a ranking factor in May 2021. “We’re announcing that page experience ranking signals for Google Search will launch in May 2021,” the Google Search Central account tweeted on Tuesday. “This will combine Core Web Vitals and previous UX-related signals.” By the way “Google Search Central”…

How to Differentiate Yourself in Marketing With Shilpi Sullivan

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As VP of Marketing for EOS Fitness, Shilpi Sullivan knows a thing or two (or a thousand) about connecting an offering with the perfect target audience. Here’s Shilpi’s take on what her role is like and how she found her way to EOS Fitness.  Shilpi Sullivan Working Her Way Up Shilpi is a badass…

Dara Treseder, Chief Marketing & Communications Officer at Peloton

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In this edition of Marketer of the Week, Ignite Visibility spotlights Dara Treseder, Chief Marketing & Communications Officer at Peloton. Ignite Visibility applauds her and the Peloton team for the company’s blowout fiscal first-quarter sales. Revenue rose a whopping 232% to $758 million from the previous year. The company ended the quarter with 1.33 million…

Covid-19 Pandemic Drives Record Online Ad Revenue – Ignite Friday

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This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and COVID-19 pandemic drives record online ad revenue. Here’s what happened this week in digital marketing.  Google Shares Details About Behavior of Holiday Shoppers Here’s some free keyword research offered by Google. In a recent…