This infographic focuses the main things the Google Panda update hates, or looks for when filtering out content from the Google index. This is an infographic meant for beginners of those looking to explain the basics. Simplifying the Google Panda Update – An infographic by the team at Google Panda Update SEO Information Embed Simplifying…
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Google to Increase Importance of HTTPS as a Ranking Factor
Most website owners at this point know they should be on HTTPS. It increases user security, gives you a slight ranking boost in Google and ensures you don’t show a warning in the new chrome browser. However, with the news this week there will be an even larger reason to switch. According to the SEM…
Micro Study on Retail Category Optimization for SEO
I have worked with a lot of large retail clients (I do think this topic applies to most industries though) and this one has really been bugging me. What is the best way to deal with your pagination? Google basically says that you can use view all (they do recommend this one actually as #1), to see…
How Much Should you Give Away in your SEO Proposal?
For people in SEO, and really any line of work, there comes a point where you ask yourself, “Haven’t I given this prospect enough already do demonstrate my value?” In SEO in particular, this is a very common issue. In this post, I dive into how much you should give away for free and where…
Everything You need to know about Google’s New App Indexing and On Tap Information
Last week, Google announced they’ve expanded Google Now to be built into Android M with the upcoming release to make your phone a little smarter. Google Now makes it easier for mobile users to find information without having to close an app to run Google Search. Currently known as Now On Tap, the revamped Google…
Why there are so Many Haters in Search Engine Optimization
I love search engine optimization (and really all digital marketing, but for some reason I write on SEO all the time) and the SEO community that comes with it. But man oh man, say something a little the wrong way, forget a technical point, or make any mistake then you are most likely going to…
13 SEO Predictions for Future Planning
The SEO industry is constantly evolving. What is true today will not be true tomorrow. Google, Bing, Yahoo, etc, are all just companies looking to offer the best search results so that they can attract more searches and serve more ads. In this blog post, I make some key predictions into the future of SEO….
Google Local Search Results Update Causes Huge Changes in Ranking
Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google…
How We Migrated to HTTPS and Didn’t Miss a Beat
We know that Google now wants our site to be on HTTPS. Not only does it help your rankings, Google will also be showing a warning of some kind in Chrome 42 for non-secure sites. Outside of that, did you know that consumers actually look at websites to see if they are secure before entering…
5 of the Most Exciting New Developments in Pay Per Click
Successfully targeting internet users with pay-per-click ads typically means staying on top of – and in front of – how they interact with their devices. For PPC marketers, this means staying on top of new developments in ad management systems such as Google Adwords and Microsoft’s Bing Ads. The two entities control a combined 97%…