Your website landing pages are your most important online assets for conversions. They are literally the online version of you going to a sales presentation and trying to sell your service. What is unique about landing pages though, is that they need to appear to wide range of users, delivering a message, design and conversion…
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How to Spot if Your SEO Company is Black Hat
Black hat SEO is when an SEO company uses strategies outside of Google’s guidelines. This is often really enticing for SEO companies because it is much easier to get rankings this way. However, the issue is, the rankings only last for the short term. After doing SEO for a good amount of time, I can…
Duck Duck Go SEO, a Deep Look at the Search Engine
Duck Duck Go has been growing its daily searches exponentially. Just take a look at this chart. In this post, we take a look at Duck Duck Go. Duck Duck Go Lists One of the first things that is interesting to note about Duck Duck Go is their lists. Arranged alphabetically, these lists are essentially…
13 Places to Sell Online That You Should Know
Remember the Amazon craze of the early 2000s? I recall it fairly well. Here was this online giant, selling all sorts of products – books at first, but their inventory soon expanded to include apparel, health & wellness products, sporting goods and more. It was a pretty exciting time for the internet in general, and…
Where is Matt Cutts? – SEO Industry Comic Book
Enjoy this creative comic book about the SEO industry. In particular, Mr. Matt Cutts, who is nowhere to be found. But also featuring Neil Patel, Rand Fishkin, Danny Sullivan, Barry Schwartz and John Mueller. Where is Matt Cutts? SEO Industry Comic Book Click Image to Enlarge Where is Matt Cutts? – SEO Comic Book – An…
How to Stay on Top of News Feeds with the New Facebook Algorithm Update
Last week, Facebook announced an update to the News Feed algorithm, which now considers how long users spend reading specific content to generate more relevant results. Although the algorithm update won’t necessarily take into account the number of seconds spent reading specific content, it will look at the time comparison users spend reading similar content….
Why Multichannel Funnels and Attribution Modeling are Important to Marketing
Google Analytics is an incredibly powerful tool for marketers. That is why I love teaching about Google Analytics, along with all the other top web analytics tools, at UCSD Extension. However, one thing that often surprises me is the lack of use of the multichannel funnel and attribution modeling reports in marketing. Marketers have been…
What You Need to Know about SEO for New Websites
There are over 968 million websites online and from 2013 to to 2014 the number of websites online jumped 44%. that is an additional 590 million sites! So when it comes to ranking new websites, along with the older more established domains, search engines have a bit of a situation. SEO professionals generally like to…
How to Get your Own Wikipedia Page – Infographic
Getting your own Wikipedia page is tough. You need to have significant news coverage about you, ample articles written and plenty of sources backing up information about you online. Also, in some cases even if you have all of this, Wikipedia will delete your page. They are pretty hardcore about it. Lately, I have been intrigued with…
Should You Use: Apple Pay, Visa Tokens, Android Pay, or Bitcoin?
In the United States, almost 22 percent of mobile purchases are made through digital wallets, like Apple Pay, with the projected mobile payment transaction value to reach $74 billion by 2017. As a result, many speculate that the end of the physical wallet is near, further strengthening the hype around mobile payment acceptance. With mobile…