This week: Google confirms what we’ve always suspected about redirects, penalizes sites for outbound link spam, blocks sites with deceptive download buttons, and makes it easier for you to find cheap gas. Here’s what happened this week in SEO. Google Penalizes Outbound Link Spam You might be under the impression that Google will only penalize…
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What are the Best Colors for your Website?
I have done conversion rate optimization for a long time. Colors make a big difference. In this infographic, I give you researched information on the best colors for your website. Click the infographic to enlarge. Embed Best Colors for Website on Your Site: Copy and Paste the Code Below Best Colors for Website – An…
How to Get More Likes on WordPress.com
If you’re using WordPress.com to build your brand online, you can increase your engagements and generate social proof by getting more “Likes” on your posts. We are not talking about Facebook likes! We are talking about WordPress likes. In this article, we’ll go over how people can “Like” your WordPress.com posts and offer a few…
The Ultimate Guide to RankBrain
Updated 1/27/2021 Google uses a sophisticated artificial intelligence system to help process search results. That system is called RankBrain. The existence of RankBrain is important to you as a digital marketer because, as the name implies, it affects how Google ranks pages. If you’re at all interested in reaching the top of the search engine…
Your Weekly Recap of What Happened in SEO This Week: 4/8
A bug was spotted in the search console, Google updated the guidelines for quality raters, and you’ll get a warning if your site isn’t mobile-friendly. Here’s what happened this week in SEO. Google Search Console Now Sending Page Speed Update Notifications If you’re running an older version of Google PageSpeed on your site, the Google…
How has the Google PPC Layout Update Influenced Marketing?
In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time,…
Charity Search 2016 – $36,000 Marketing Campaign
We want to help your charity! Ignite Visibility is actively seeking a great charity to provide complimentary SEO, Conversion Rate Optimization and Social Media services! This can help you in a number of ways and even lead to potential donors, increased exposure and fundraising opportunities. Helping your charity not only makes us feel good, but…
The Ultimate Guide to 10x Content
Updated 3/17/2021 One of the best ways to make your brand stand out in a crowd of online competition is to offer your website visitors “10x content.” Essentially, that’s premium content widely considered to be unique and/or authoritative. It’s the “signal” in the signal-to-noise ratio we call the Internet. In this article, we’ll describe 10x…
Your Recap of What Happened in SEO This Week: 4/1
This article is the first in a weekly series that will cover SEO news from just the past week. It’s designed to be your “executive summary” that will keep you up to date with all the latest and greatest SEO information. Here’s what’s new and noteworthy in SEO from this week. Google Shared Some Ranking…
Increase Potential Customers with Facebook Lead Ads
Isn’t it great when social media websites simplify your digital marketing efforts? Facebook has done that with Lead Ads. Lead Ads don’t just simplify your life, though. They make it extremely easy for people in your target market to an express an interest in your product and volunteer their contact information. In short: with Facebook…