In this edition of Marketer of the Week, Ignite Visibility spotlights Alyssa Orcuilo, Senior Marketing Associate and Content Writer at Mira.
Ignite Visibility applauds Alyssa Orcuilo for her fresh outlook on the world of healthcare marketing as well as her commitment to helping uninsured Americans gain access to affordable healthcare.
Alyssa Orcuilo
Alyssa Orcuilo has one impressive resume. Though her career is just getting started, she has already made quite the name for herself in the marketing world.
A recent graduate of the City University of New York, Orcuilo started in marketing as a Fashion PR Intern at PR Consulting. The experience she gained here set her up for success from the beginning.
Now a Senior Marketing Associate and Content Writer for Mira, Orcuilo is helping millions of uninsured Americans gain access to affordable healthcare. With Orcuilo heading up its marketing department, the company is changing the future of healthcare through affordable monthly fees and low copay visits to urgent care centers.
Life Before Mira
Prior to taking on the marketing department at Mira, Orcuilo spent a lot of time learning from some of the best professionals in the industry.
Located in New York City, Orcuilo started her career as a Fashion Intern at PR Consulting. This internship taught her how to stay on top of high-profile events.
She also completed internships with My Social Canvas and TechSuite, both located in New York City.
During her time in these intern roles, she learned the ins and outs of social media marketing for Instagram, Facebook, Twitter, Google+, and LinkedIn as well as how to analyze the corresponding data. Orcuilo also learned how important it is for brands to be seen as accessible and inclusive to their audiences.
Using Marketing to Make a Difference
Following her time with My Social Canvas and TechSuite, she went on to intern with DreamWalkers, a non-profit ed-tech company that connects classrooms to career professionals via video chat.
During her time at DreamWalkers, she learned how she can marry her love of marketing with her love of helping people. She was able to use social media and content marketing to make a difference in the lives of the students involved with DreamWalkers.
Orcuilo is especially proud of initiating the company’s first engagement with a school for students with special needs by connecting them with a Special Olympic athlete.
While dedicating her time to her internships and studying for her degree at the City University of New York – College of Staten Island, Orcuilo was also a Direct Support Professional for Person-Centered Care Services.
Her work here was extremely personal and helped to drive her servant spirit. During her time here, Orcuilo mentored, coached, and emphasized behavioral management to residents with developmental disabilities. Through her supervision of their daily life activities, Orcuilo made a true difference in the lives of those she worked with.
How Orcuilo is Making a Difference at Mira
While still in college, Orcuilo became a Marketing Associate at Mira, a health-tech startup with huge goals to change the healthcare landscape. Through her work here, Orcuilo is able to help change lives while using her marketing skillset.
She has been with Mira for almost 2 years. In that time, she has helped the company grow immensely through quality content and social media marketing efforts.
When the COVID-19 pandemic hit the United States, Orcuilo worked with Mira’s Founder and CEO, Khang Vuong, to publish factual and important healthcare information.
Thanks to her SEO skills, she greatly improved Mira’s Google presence. This boosted their organic search traffic, earning them a coveted spot on the first page of Google’s search results for keywords regarding COVID-19.
Prior to Orcuilo’s SEO revamp, the company was averaging 200-300 unique daily visitors. After Orcuilo worked her magic, that number skyrocketed to 1 million visitors as of July 2020.
Orcuilo continues to guide the company’s marketing efforts, including writing blog content. Thanks to her quality content strategy and data-driven decision-making, the company is experiencing a huge season of growth, while helping people to access much-needed healthcare.
Wrapping It Up with Alyssa Orcuilo of Mira
Orcuilo may be relatively new to the world of marketing but don’t let that fool you. Her resume already looks like that of a seasoned marketing professional with a decade of experience.
I applaud Orcuilo’s efforts and results in an industry that was turned upside down by the global pandemic. Where many marketing professionals could have used COVID-19 as an excuse, Orcuilo saw it as a challenge.
Through her fresh ideas, desire to help, and ability to effectively know what her audience wants, Orcuilo is changing lives — both in marketing and in healthcare. I wouldn’t be surprised if Orcuilo helps Mira change the way Americans think about and access healthcare.
I am anxiously looking forward to what she comes up with next!
