Have you used Google Trends before? Even if you have, you’re probably not familiar with all the ways it can help your marketing strategy. In this blog, our VP of Product and Marketing, Danny Conlon, will explain what it is, how it works, and practical tips on how to use Google Trends to meet your…
Voice Search SEO: 7 Strategies to Boost Your Rankings
Did you know that 50% of Americans use voice search every day? With digital assistants and smart speakers, those looking for products, services, and solutions need only ask a question. That’s why voice search optimization should be part of your SEO strategy. In this blog, our Senior Digital Marketing Strategist, Monique De Leon will walk…
9 Fitness Marketing Strategies For Founders – Grow Your Clients
It’s not a secret that the past few years have seen a serious upswing in the fitness industry. Whether you run a CrossFit gym, teach HIIT classes, or own a yoga studio, one thing is clear: it’s a competitive space. So what’s the best way to stand out? With unique fitness marketing strategies. Let’s dive…
What Are Local Business Listings? How Do They Improve Your SEO & Traffic?
Getting your business noticed online is becoming harder and harder, especially for local businesses. One tried-and-true way to attract the attention you’re looking for is through local business listings. What You’ll Learn: What Are Local Business Listings? 4 Different Types of Local Business Listings What Does Google Look For In A Local Business Listing? 20…
What is Digital Marketing? 9 Different Types, History, and Evolution
If you own a business or you’re trying to start one, you know that digital marketing is a must-have. But what is digital marketing and how does it apply to you? Let’s talk about it. What You’ll Learn: What is Digital Marketing? 9 Types of Digital Marketing The History of Digital Marketing Evolution of Digital…
Travel Marketing: 25 Strategies for Any Travel Marketing Agency
Travel marketing is essential in the tourism industry, offering travel agencies a competitive edge. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. A travel marketing agency can effectively showcase your services and destinations, enhancing direct connections with audiences. Learn how to leverage travel marketing strategies in this guide to…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
How to Find Your Customer Pain Points
Are you interested in learning how to find your customer’s pain points so you can better understand them? In this article, I’ll walk you through how to find and use your customers’ pain points to help them (and your bottom line). What You’ll Learn What Is A Pain Point In Marketing? The First Step To…
Unlocking the Power of Bottom of Funnel (BoFU) Marketing
The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
The Ultimate Guide to AI in Marketing (With Software Recommendations)
AI helps brands scale their marketing without sacrificing quality. These tools make marketing smarter, more efficient, and more comprehensive with minimal investment. So in this article, you’ll learn everything about AI in marketing and 12 proven strategies for applying it to your strategy effectively. What is AI? Artificial intelligence is technology that simulates human intelligence….