Digital Marketing News 10/17/2026 to 10/23/2026 This week: Google unifies holiday shopping carts, Smart Bidding learning rules clarified, Discover freshness filters explained, and Snap highlights local discovery opportunities. Here’s what happened this week in digital marketing: 1. Google’s Universal Cart Is Live & Active Google announced that the Universal Cart is now live and ready…
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Ever seen a popup appear just as you reach for the back button? That’s an exit intent popup, and it can be helpful or annoying – depending on how you look at it. In this guide, Ilya Niazov, Director of CRO, will show you how exit-intent popups work, when to test them, and how mobile…
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Off-page SEO helps people discover your business and evaluate its credibility through relevant links, independent coverage, reviews, and other references across the web. Links still matter: Google uses PageRank and other link-analysis systems to help understand pages and their usefulness. A successful off-page strategy also considers who sees those links and whether the traffic leads…
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Covers platform selection, strategy, and 14 content ideas for B2B social, with playbooks for LinkedIn, X, Facebook, Instagram, TikTok, YouTube, and Pinterest — plus trends like AI and short-form video and how to overcome common B2B social challenges.
Ahead of BFCM (BFCM meaning Black Friday and Cyber Monday) you need to get in front of shoppers with the right strategy. Here, we’ll provide a practical plan for profitable promotions, coordinated campaigns, and increased customer retention. In 2026, Adobe projects a $47.5 billion forecast for U.S. online Cyber Week spending, making this year a…
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