We all know the dofollow link. It’s the popular kid in the SEO schoolyard—the one with the killer sneakers everyone wants. But what about its less flashy cousins: the nofollow, sponsored, and UGC links? Are they the unsung heroes of SEO, or are they just the wallflowers at the dance? First off, let’s do a…
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Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…
What is Clickbait? How to Leverage It In Your Marketing
What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll…
Should You Pay for Twitter Verification?
In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
Unpacking the Video Marketing Trends that Truly Matter in 2023
If a picture’s worth a thousand words, how many is a video worth? A million? A billion? Well, we won’t attempt to quantify it—but let’s just say it’s a lot. So let’s cut to the chase: in 2023 if your business isn’t capitalizing on video marketing, it’s the digital equivalent of going dark. Why Video…
STEP 4 Paid Advertising
STEP 4 Paid Advertising We will create and run pay-per-click search ads that highlight the benefits of your practice, the services you offer patients, and your office contact information for patients to reach people searching for a dentist in your area. We’ll also create targeted social ads on all relevant channels to drive brand awareness,…
STEP 6 Deliver Monthly and Quarterly Progress Reports
Step 6 Deliver Monthly and Quarterly Progress Reports After we’ve set everything up, we’ll provide monthly and quarterly reports that measure performance across all marketing strategies. Reports are customized to reflect the goals, metrics, and KPIs that matter most to your practice. On our end, our experts continuously analyze campaign performance to gain an understanding…
STEP 2 Develop a Comprehensive Local SEO Strategy
STEP 2 Develop a Comprehensive Local SEO Strategy Local SEO is essential to automotive marketing, as your target audience is your local community. Our experts will develop a comprehensive local strategy that includes local-intent content, citation building, optimizing for Google My Business, and applying schema.org markup to enhance your appearance in the search results.
STEP 3 Develop a Strategy For Reaching People at All the Right Moments
STEP 3 Develop a Strategy For Reaching People at All the Right Moments Autoresponders, emails, and bots that treat every customer the same way are no longer working. Successful automotive companies are looking to the e-commerce industry as a success story and embracing personalized communication strategies to drive engagement on digital channels. We’ll help you…