STEP 4 Paid Advertising Our pay-per-click search ads will be thoughtfully designed to showcase the benefits of your healthcare practice, the services that you offer, and your content information. They will be targeted to people looking for a healthcare professional of your type in the areas that you serve. We will also take brand identity…
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Bing Chat vs. Chat GPT vs. Google Bard: Which AI Chat is Best?
AI chatbots have quickly ascended to the forefront of customer service and marketing tools. In the vanguard of this revolution are three heavyweights: Bing Chat, ChatGPT, and Google Bard. This article will comprehensively compare Bing Chat vs. ChatGPT vs. Google Bard and try to determine which is best for digital marketing. Designed with an expansive…
Combine Your Email & SMS Marketing to Supercharge Revenue
Ladies and gentlemen gather ’round as we embark on an exciting journey through the world of digital marketing! In this ever-evolving landscape, where businesses strive for an edge, we unveil the secret weapon that will set you apart. Enter the dynamic duo of email marketing and SMS, ready to supercharge your revenue! Sure, email marketing…
An Interview with Casey Clark: Learning How to Scale a Business
There can be a lot of confusion when it comes to scaling a business versus growing one. In fact, most people think that scaling and growing are the same thing. But the truth is that learning how to scale a business is a lot different than learning how to scale one. Recently, on the…
Featured Snippet Opportunities: How to Grab That Coveted Spot
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
301 v. 302 Redirects: What They Are & When to Use Them
Search engines have a different approach to handling 302 redirects than the more common 301s. In this article, I’ll dig into 302 redirects and when to use them appropriately. We’ll discuss what 302 redirects are, why they’re used, and what happens when you apply them to permanent page moves. What is 302 Redirect? A 302…
Value-Based Bidding: Maximize Your Returns With Paid Media Ads
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…
What Are The Values of Nofollow, Sponsored, & UGC Links?
We all know the dofollow link. It’s the popular kid in the SEO schoolyard—the one with the killer sneakers everyone wants. But what about its less flashy cousins: the nofollow, sponsored, and UGC links? Are they the unsung heroes of SEO, or are they just the wallflowers at the dance? First off, let’s do a…
Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…