We talk a lot about expanding reach and connecting with more consumers, but how will we connect with them if we don’t speak their language? Translating our content, especially our YouTube videos, is often overlooked, but it’s one of the most important ways to expand your reach and make your videos more accessible. In this…
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How to Build Effective Location Pages for Your Franchise
Running a multiple-location business means you have to do things a bit differently. In this blog, Sr. SEO Strategist, Ashley Mulder, will explain what a location page is and how you can use it to boost your business’s organic traffic. What You’ll Learn: What Are Location Pages? When Are the Best Times to Create Location…
How Micro Conversions for Franchising Can Help You Turn More Leads into Customers
Micro conversions are interactions that can either appeal to new potential franchisees or optimize the end customer experience, making them integral elements in franchising. Identifying and tracking micro conversions for franchising can help you expand your franchise network while continually improving your national to local marketing strategy. Here, you’ll learn more about how to use…
Guide to Connecting with Your Audience: 15 Value Proposition Examples
What is the value of your brand to customers? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart from your competitors. What You’ll Learn: What is a Value Proposition? Who Needs a Value Proposition and…
Static vs. Dynamic Websites: Why it Matters & How to Choose Which Works for You
Wouldn’t it be nice if you could change your content to match each viewer’s interests? With dynamic SEO, you can! In this blog, Ray Day the SEO Strategist will explain the difference between a static vs dynamic website and how you can use it to your business’s advantage. What We’ll Cover: Static vs. Dynamic Websites:…
How to Advertise Your Company on Instagram: 13 Proven Strategies for Success
Instagram can be a great tool for businesses, but you must know how to promote a business on Instagram the right way to get the most from it. Here, Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, will give you some guidance on how to advertise your business on Instagram with 13 proven strategies. What…
Everything You Need to Know About Google’s AI Overviews
Google announced at their I/O developer conference earlier this year, that they will be rolling out new AI products and functions to their suite. This included the rollout of Google’s AI Overviews in search, which users are already seeing for a handful of queries. In this blog post, Danny Conlon, VP of Product and Marketing,…
Do You Need Instagram Subscriptions? Everything You Need to Know
If you’re looking for ways to grow a loyal Instagram following, it’s worth it to incorporate Instagram Subscriptions into your marketing strategy. This tool gives you numerous features to help you connect more directly with your audience. Learn all about the IG subscription model and how you can drive subscriptions with this guide from Ignite…
How to Go Viral on TikTok [Guide]: The TikTok Algorithm Explained
If you’re wondering how to go viral on TikTok, there are some key steps to get your videos in front of massive audiences. Knowing the best ways to go viral on TikTok, along with what is considered viral on TikTok, could help you get there. In this blog, Ignite Visibility’s Senior Social Media Strategist, Josh…
Bing vs Google SEO Comparison: Which Should You Pick for 2024?
In 2024, SEO requires optimization for both Google and Bing, as each platform offers unique advantages with their AI-powered search technologies like Google Bard and Bing ChatGPT. In this blog, Senior Director of SEO, Seth Kluver, explores the key differences and how to leverage both search engines for maximum visibility. What You’ll Learn: Bing vs…