What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and directly benefits your target audience. In this article, I’ll give you a little inspiration through 8 unique value proposition examples from companies who got it right. What is a (Good) Value Proposition? Here’s … [Read more...]
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Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the strategies, tools, and … [Read more...]
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost engagement and conversion rates. What We'll … [Read more...]
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We'll Cover: Who should handle franchise PPC - the … [Read more...]
Competitive analyses are essential for any brand that wants to improve their SEO efforts. In this article, I’ll walk you through the process of reverse engineering SEO from competitor content to keywords and links. What We'll Cover: Identifying target keywords Finding your competitors Reverse engineering competitors content … [Read more...]
Not satisfied with lackluster returns on your Google Ads remarketing efforts? If so, then it might be time to take a look at some advanced remarketing strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, I’ll go over some of the most effective Google … [Read more...]
Want a more efficient way to evaluate your business? Look no further than the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In this article, I’ll walk you through how to conduct a SWOT analysis, and better yet, how to use it to improve. What We'll Cover: What a SWOT analysis is When businesses … [Read more...]
Need a fitness marketing strategy that really packs a punch? We’re here to help. Read on to find out a few tips only the top fitness marketing companies are using. What We'll Cover: How to use local SEO for fitness marketing How to incorporate digital Hone in on your unique value proposition Create valuable, relatable content … [Read more...]
Hate to break it to you, but if you haven't implemented a digital marketing strategy for your business you are a bit behind the curve. But don't start panicking just yet! In this article, I'll teach you how to create a digital marketing strategy that works! What We'll Cover: Step 1: Determine your customer base Step 2: Understand … [Read more...]
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust – and build a strong customer base in the process. What You'll Learn: Why brand trust is important Start with a clear value proposition Focus on content Be authentic in your messaging Use … [Read more...]
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