What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and provides a direct benefit to your target audience. In this article, I’ll walk you through what makes a compelling value prop, and eight examples of companies who got it right. What We'll Cover: What makes … [Read more...]
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There’s a lot that goes into creating a successful brand: product, design, community, story. But, unless you can offer something that no one else can, the whole strategy falls apart. An evolving differentiation strategy is crucial in an ever-changing and competitive marketing world. What You'll Learn: What differentiation marketing is … [Read more...]
Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy--nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content … [Read more...]
Want to make the most of your webinar? Then you need the best webinar platform. The rise in the popularity of webinars has brought with it a slew of new platforms, and in this article, I’ll highlight a few of our favorites. The 12 Best Webinar Platforms: WebinarJam GoToWebinar Zoom EverWebinar GetResponse Google Hangouts … [Read more...]
Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Customer Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, … [Read more...]
In this article, I’m going to discuss what makes a good landing page from general best practices to unique features What You'll Learn: Landing page best practices: The 7-second test High-resolution images Call-to-actions Utilize space below the fold Local landing pages GMB is crucial Customer reviews Local … [Read more...]
If you’ve been paying attention to digital marketing trends, you may have noticed that at some point, people stopped talking about “multichannel marketing” and swapped it out for another buzzword, “omnichannel.” There’s a lot of overlap between omnichannel and multichannel marketing, both strategies target customers on more than one channel and … [Read more...]
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the … [Read more...]
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once everyone … [Read more...]
This post is the first in a four-part series on common landing page templates and how to drive conversions based on their unique features. So, how do you set up your landing pages to drive the best results? Here, I’ll quickly go over some tips for creating high converting landing pages. What You'll Learn: The importance of using … [Read more...]
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