What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and provides a direct benefit to your target audience. In this article, I’ll walk you through what makes a compelling value prop, and eight examples of companies who got it right. What We'll Cover: What makes … [Read more...]
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If you're one of the many businesses using Facebook ads to market your business, you'll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here's how to optimize your lead ads even more, … [Read more...]
It’s no secret that Facebook is the most popular social media network on the planet, boasting a whopping 2.6 billion monthly active users worldwide. And you’ve likely noticed that video content has been dominating your news feed in recent years. To ensure you can effectively leverage this powerful content format and stand out on Facebook, we’ll … [Read more...]
“Readers travel fast through this jungle. Your headline should telegraph what you want to say.” What We'll Cover: 6 Tips for writing effective Facebook ad copy Know your goal Identify your targets Tailor your ad copy Keep the message short Be specific Use A/B testing Great Facebook ad copy examples for all … [Read more...]
There’s a lot that goes into creating a successful brand: product, design, community, story. But, unless you can offer something that no one else can, the whole strategy falls apart. An evolving differentiation strategy is crucial in an ever-changing and competitive marketing world. What You'll Learn: What differentiation marketing is … [Read more...]
Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy--nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content … [Read more...]
Want to make the most of your webinar? Then you need the best webinar platform. The rise in the popularity of webinars has brought with it a slew of new platforms, and in this article, I’ll highlight a few of our favorites. The 15 Best Webinar Platforms: WebinarJam GoToWebinar Zoom EverWebinar GetResponse Google Hangouts … [Read more...]
Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Customer Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, … [Read more...]
In this article, I’m going to discuss what makes a good landing page from general best practices to unique features What You'll Learn: Landing page best practices: The 7-second test High-resolution images Call-to-actions Utilize space below the fold Local landing pages GMB is crucial Customer reviews Local … [Read more...]
If you’ve been paying attention to digital marketing trends, you may have noticed that at some point, people stopped talking about “multichannel marketing” and swapped it out for another buzzword, “omnichannel.” There’s a lot of overlap between omnichannel and multichannel marketing, both strategies target customers on more than one channel and … [Read more...]
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