Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
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Hreflang Tags: Why You Need Them & How to Implement Them
Hreflang tags. This strange-sounding combination of words comes with some major international SEO benefits. Learn what hreflang tags are, why you might need them, and how to correctly add them to your site. What You’ll Learn: What Is An Hreflang Tag? Breaking Down the Basics of Hreflang Tags How to Add Hreflang Tags to Your…
Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to…
A Perspective on Google Perspectives SEO: Why Quora, YouTube, Reddit?
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. Let’s dive into what Google Perspectives are, its implications for branded and non-branded searches,…
The Ultimate Guide to Social Media Community Management (Best Practices)
When you dive into social media community management, you’re not just steering a brand – you’re creating a genuine connection. It’s a shift from just being a brand to becoming a brand that cares deeply about its supporters, employees, and everyone in between. Let’s take a closer look at the benefits of social community management…
Unlinked Brand Mentions
STEP 6 Unlinked Brand Mentions Your brand may be mentioned online, however, those mentions may not always be pointing back to your site. During this process, we will find these unlinked mentions, reach out to the sites, and ask them to convert the mention into a live link back to your site. If they’re going…
Bing vs Google SEO Comparison: Which Should You Pick for 2024?
There’s no denying that Google is the top dog when it comes to search engines, but Bing isn’t so far behind. This means if Bing SEO isn’t part of your strategy, you’re missing out on some serious search market share. If the thought of learning how to optimize your search results ranking on a whole…
Competitive Backlink Gap Analysis
STEP 5 Competitive Backlink Gap Analysis Wondering why your competitors are ranking at the top of the Google SERPs, and you aren’t? It’s most likely because of their strong backlink profile. Our team will work with you to create your own success but also review the backlink profiles of your top competitors. This allows us…
Journalist Response Requisition
STEP 3 Journalist Response Requisition Media opportunities can be one of the most valuable tools in digital PR. However, monitoring them can be time-consuming! Our team will work hard to monitor upcoming media opportunities and nurture relationships with journalists who write in specific industry verticals that apply to your brand. As we look for opportunities…
Backlink Clean Up
STEP 1 Backlink Clean Up Backlinks are great – until they’re not. One of our digital PR services includes link detoxification and link reclamation. During this process we will identify bad links using the industry’s latest tools, search for the contact information of websites that contain your links, contact the webmasters to remove the bad…