In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
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Marie Hattar, Chief Marketing Officer, Keysight Technologies – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Marie Hattar, Chief Marketing Officer at Keysight Technologies. There are few people more impressive than Marie Hattar in the marketing business. She is passionate, creative, and has a mindset of continuous improvement. It’s easy to see why Hattar is making waves in the marketing…
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
Jesse Semchuck, Director of Acquisition, Traeger Pellet Grills, LLC – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Jesse Semchuck, Director of Acquisition at Traeger Pellet Grills, LLC. Ignite Visibility applauds Jesse Semchuck for bringing his strategic thinking into the digital marketing space. Jesse Semchuck Jesse Semchuck is a data-driven, holistic marketing genius who describes himself as a “sounding board for your…
Sarah Folmar, Digital Marketing Manager, First Factory – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Folmar, Digital Marketing Manager at First Factory. Ignite Visibility applauds her for her exceptional achievements in brand management, content strategy, and everything in between. Sarah Folmar Equipped with a B.S. in Journalism from Bowling Green State University, Sarah Folmar has quickly adapted her…
Instagram Drops IGTV Brand – Ignite Friday
This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Here’s what happened this week in digital marketing. Facebook Explains Recent Outage As all the world knows, Facebook, Instagram, and WhatsApp were down for about six hours this…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
Sabrina Kizzie, Marketing Consultant and Social Media Lecturer, Baruch College – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sabrina Kizzie, marketing consultant and lecturer at Baruch College. Ignite commends Sabrina for her in-depth marketing knowledge, which has allowed her to excel as an entrepreneur, Doctoral candidate, and digital marketing expert. Meet Sabrina Kizzie Sabrina Kizzie is a marketer with an undeniably unique…
Google Will Index Instagram and TikTok Content? – Ignite Friday
This week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all. Here’s what happened this week in digital marketing. New Google Ads Report Highlights Daily Campaign Spend Love Google Ads but hate the fact that it’s so difficult to figure…
Julia Rubano, Senior Content Strategist at Starship – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Julia Rubano, senior content strategist at Starship. Ignite Visibility applauds her for spearheading Starship’s marketing efforts and taking the brand to the next level of success. Julia Rubano Julia Rubano majored in Creative Writing (Poetry) and Film at Trinity College in Hartford, Connecticut. Since…