What You’ll Learn Defining Keyword Cannibalization How to Tell If You’re Cannibalizing Your Keywords Strategies to Identify Keyword Cannibalization Simple Fixes if You’re Cannibalizing Your Keywords 3 Tips to Prevent Keyword Cannibalization FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more…
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What is Referral Traffic? How to Measure It in GA4
What You’ll Learn What is a Referral in Google Analytics 4? How Do I Find Referral Traffic For My Website? What To Look For In Referral Traffic Reports Why I’m Not Seeing Referral Traffic What Is a Referral in Google Analytics 4? A referral in Google Analytics 4 is the attributed traffic source when a…
What is Canonicalization? Using Canonical Tags to Improve SEO
What You’ll Learn What is Canonicalization? Reviewing Canonicalization Signals Do I Have Duplicate Content On My Site? Where? How to Implement Canonicalization Properly Common Mistakes with Canonicalization FAQs on Canonicalization What is Canonicalization? Canonicalization is an optimization technique used to prevent search engines from treating identical or very similar web pages as separate entities. This…
STEP 1 Audit Existing Program
STEP 1 Audit Existing Program The first step for our team is to fully analyze and audit your existing healthcare digital marketing program and strategy. From there, we will make recommendations based on our clear understanding of your past, goals, and vision for the future.
Rich In Results: Maximizing the Google Rich Results Test Tool
What You’ll Learn: What Are Rich Results? Schema vs. Structured Data vs. Rich Results All The Types of Rich Data Introducing: The Rich Results Test Tool Google Rich Results Test Tool FAQs What are Rich Results? If you’re new to SEO, you might not even know about rich results. They’re highlights of key information found…
Maintain Your SEO Rankings: 17 Strategies to Stay on Top
17 Strategies to Maintain Your SEO Rank: Optimize Title Tag and Meta Descriptions Establish Authority and Expertise Optimize for Featured Snippets Switch to HTTPS Include Internal Links Continue to Collect Backlinks Use Rank-Tracking Tools Use Google Analytics Intelligence Reports Watch Site Speed Increase Social Shares Make Your Site Mobile-Responsive Encourage User-Generated Content (UGC) Prepare For…
Multi-Location SEO: Reach New Customers & Boost Rankings
What You’ll Learn Benefits of Multi-Location SEO Local SEO For Multiple Locations City Pages Google Business Profile Web Citations Schema Markup Customer Reviews Benefits of Multi-Location SEO If you have multiple locations, you’re going to want to tweak your SEO strategy to match each individual location. This way, you’ll grab both general traffic and location-specific…
Boost Website Traffic with Long-Tail Keywords
What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
STEP 2 Design a Local Strategy Plan to Reach Your Community
STEP 2 Design a Local Strategy Plan to Reach Your Community Our local healthcare digital marketing strategy involves service moving pieces. We will begin by ensuring your site is secure, fast, and optimized for all devices. From there, we’ll focus on getting your healthcare practice listed on all relevant directories and optimizing your Google Business…