What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
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What is Bounce Rate? What to Avoid and How to Improve It
What We’ll Cover: What is Bounce Rate? What is a Good Bounce Rate? Common Causes of High Bounce Rate How to Improve Your Bounce Rate Bounce Rate By The Numbers FAQs on Bounce Rate What is Bounce Rate? Essentially, it refers to the percentage of visitors who come to your site but leave without visiting…
STEP 2 Design a Local Strategy Plan to Reach Your Community
STEP 2 Design a Local Strategy Plan to Reach Your Community Our local healthcare digital marketing strategy involves service moving pieces. We will begin by ensuring your site is secure, fast, and optimized for all devices. From there, we’ll focus on getting your healthcare practice listed on all relevant directories and optimizing your Google Business…
The Power of Agile Project Management In Dominating the Marketplace
Picture this–you’ve been fully immersed in a complicated, multi-team project, and are close to the final stages. Then, plot twist! The client contacts you with a request to move everything in an entirely different direction. If this sounds familiar, it may be time to consider implementing an agile project management methodology in your organization. What…
A Marketer’s Guide: How to Make An Infographic (With Examples)
45% of marketers say infographics are their favorite media format. It’s a quick, digestible way to share information with any audience. Sadly, most companies think they’re hard to make, so they miss out on their benefits. In reality, making infographics is easier than ever—with no compromise on quality. In this guide, you’ll learn why infographics…
STEP 3 Content Creation & Distribution Plan
STEP 3 Content Creation & Distribution Plan Healthcare digital marketing faces a variety of unique challenges. Some offices, such as urgent care centers, don’t need to convince people to visit them. Other offices, such as med spas, may need to take a different approach. Regardless of the path we need to take, we will make…
How to Easily Translate YouTube Videos in New Languages
A little while back, I was on a client call and I got stumped. Yep… It happens. The client wanted to know how they should go about translating YouTube videos. After doing a little research, here’s what I came back with. What We’ll Cover: Benefits of Translating YouTube Videos How to Translate YouTube Videos Translate…
What Is SERP Volatility and What to Do About It?
Sometimes, no matter how hard you work to rank for certain terms, you could see a sudden drop in rankings. Conversely, you might be surprised to find that keywords you struggled to target suddenly land you at the top of search results. These unexpected changes are the result of something called SERP volatility, which…
JSON-LD SEO: Why JSON-LD Schema Is Crucial for SEO
Confused about JSON-LD? You’re not alone. This little acronym plays a pretty major role in Google’s ability to index your content. In this article, I’ll explain JSON-LD SEO, why it’s important, and how you can use it. What Is JSON-LD Code? JSON-LD (JavaScript Object Notation for Linked Data) offers a simpler means to create machine-readable…
Email Marketing Benchmarks: Industry Data That Matters
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …