What We’ll Cover: What is a Google Penalty? How to Identify a Manual Action List of Google Penalties What to Do If You Get Hit With a Google Penalty FAQs About Google Penalties What is a Google Penalty? The only true penalty, according to Google, is what’s known as a manual action. This means that…
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STEP 1 Audit Existing Program
STEP 1 Audit Existing Program The first step for our team is to fully audit your existing home services digital marketing program and strategy. We’ll use our expert analysis to make recommendations for improvement based on our clear understanding of your past, goals, and vision for the future.
STEP 2 Design a Local SEO Plan to Reach Your Community
STEP 2 Design a Local SEO Plan to Reach Your Community Our local home services digital marketing strategy involves several moving pieces. We will begin by ensuring your site is secure, fast, and optimized for all devices. From there, we’ll focus on getting the services you provide, including electrical, plumbing, pest control, and other listings…
STEP 3 Content Creation & Distribution Plan
STEP 3 Content Creation & Distribution Plan As an experienced digital marketing firm for home services, we know that you face unique challenges when it comes to content creation. Sometimes, customers come to you for maintenance, but other times, they find you in times of crisis. Regardless of how they find you and the path…
Online Lead Generation for Digital Marketing Services
What We’ll Cover: What is Online Lead Generation? Lead Generation for Paid Ads SEO for Lead Generation Social Media for Online Lead Generation Online Lead Generation for Email Marketing Lead Generation for CRO Creative Services for Lead Generation FAQs on Lead Generation What is Online Lead Generation? Why Is It Important? If you want to…
STEP 4 Paid Advertising
STEP 4 Paid Advertising Our pay-per-click search ads will be thoughtfully designed to showcase the benefits of your home services company, the services that you offer, and your content information. They will be targeted to people looking for an industry professional of your type in the areas that you serve. We will also take brand…
STEP 6 Deliver Monthly and Quarterly Progress Reports
Step 6 Deliver Monthly and Quarterly Progress Reports After we’ve set everything up, we’ll provide monthly and quarterly reports that measure performance across all marketing strategies. These reports are customized to reflect the goals, metrics, and KPIs that matter most to your home services business. On our end, our experts continuously analyze campaign performance to…
Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
Native Advertising: Reach Your Target Audience with Native Ads
In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
How To Go Viral on TikTok and Maximize the Algorithm
While young in the social media game, TikTok has massive appeal and users. In 2023, there are approximately 102 million users in the U.S. Some consider it just a place for fun and addictive short-form videos. However, the app also generated $9.4 billion in 2022, making it a place for brands to engage and attract…