Digital Marketing News 9/30/2024 to 10/4/2024 This week: Google AI Overviews launch ads on mobile, there’s a new Core Web Vitals tool, and shopping ads are now on Google Lens. Here’s what happened this week in digital marketing: 1. Snapchat Influencers Are More Likely to Drive Purchase Results A new report on social shopping behavior…
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Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
By bracing and optimizing for Meta’s “Learning Phase,” you can avoid a negative impact on your ad campaigns. In this blog, the Associate Director of Paid Media here at Ignite Visibility, Jenna Long, will explain more about the Meta learning process and how you can optimize your ad campaigns throughout. What You’ll Learn: Understanding the…
How to Run YouTube Ads That Maximize Your Reach
Knowing how to run YouTube ads can help you take full advantage of this invaluable paid media channel.Recent innovations in YouTube ads, including YouTube Shorts and enhanced targeting, have revolutionized this channel, helping you establish a strong connection with your audiences with the right approach. In this blog, Ignite Visibility’s Director of Paid Media, Scott…
New Lifecycle Marketing Services for Lead Nurturing
With headquarters in San Diego, California, Ignite Visibility is a reputable provider of global marketing and advertising services, always looking to expand. Recently, the company has launched a new marketing service enabling businesses to more easily track the customer journey to acquire leads and convert them into long-term customers. This new service is lifecycle marketing,…
What are the SEO Impacts of a Subdomain vs Subdirectory?
Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they can…
SEO for Landscapers: How It Works & Why You Need It
When connecting with potential customers online, search engine optimization (SEO) is one of the best ways to maximize your visibility. SEO for landscapers can help you dominate competitors and attract more high-quality leads, but you need the right services. At Ignite Visibility, we offer SEO for companies across a range of industries, with strategies specially…
Website Migration Checklist for SEO: Migrations, Transfers, and Rebranding Successfully
When rebranding online, you may need to complete a website migration, which can be a time-consuming and potentially tedious process. In this blog post, Monique De Leon, Senior Digital Marketing Strategist, gives you some guidance on website migrations, transfers, and rebrands to help you succeed in your efforts. Let’s get into it! What You’ll Learn…
Top-of-Funnel Marketing Tactics: A Guide to Connect With Your Target Audiences
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
Guide to Carpet Cleaning SEO Services for Carpet Cleaning Businesses
When people are in need of carpet cleaning services, they’re likely to search for local carpet cleaners on Google and other platforms. If you’re not showing up, your direct competitors likely are. With the help of search engine optimization (SEO) from Ignite Visibility, you’ll be able to achieve top rankings and supplement other digital marketing…
First Party Data Audiences: The Digital Marketing Guide
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, Tyler Kollenborn, Ignite Visibility’s VP of Data, Analytics, & Insights, will explore first-party data and how you can use it to…