In this post, I’ll cover how to increase your domain authority, discuss exactly what it is, and whether it not it should be a main KPI. What We’ll Cover: What it is How it’s calculated What’s a good domain authority? How to find your DA How to improve your DA: Create High-Quality Engaging Content Improve…
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How To Use 301 Redirects To Boost Traffic & Retain Authority
But here’s the thing: when used correctly, 301 redirects can help you retain your authority and even boost your site traffic. Stay tuned and I’ll show you how. What We’ll Cover: What is a 301 Redirect? SEO 301 Redirects: Old Expectations vs. New Rules 301 Redirects for HTTPS Migration The Importance of Setting Up Redirects…
Why Subdomains are Basically Worthless for SEO
Deciding whether or not to integrate a company blog on your root website (a directory such as example.com/blog) or host on subdomain (such as blog.example.com) is an important decision that shouldn’t be taken lightly. For years, we’ve heard the “subdomain versus integrated blog” debate (seriously, we have talked about it a lot), and although Google…
SEO Reporting The Right Way: SEO Reports Your Team Needs
Improving your company or your clients’ SEO takes a lot of time, energy, and effort. Prove that your work is worth it with well-detailed and easy-to-understand SEO reporting. Let’s get into what an SEO report is, why it’s important, what it should cover, and how to create one worth reading. What We’ll Cover: Fundamental SEO…
How to Implement a Digital PR Campaign
The shift from print to digital marketing changed a lot of things about business, public relations included. Learn how to create and implement a successful digital PR campaign that will have everyone talking about your business – in a good way! What is Digital PR? Digital PR is similar to traditional public relations, only it…
What is SEO: A Complete Guide to Improving Your SERP Ranking
What We’ll Cover: What is SEO: The Basics Why SEO Matters On-Page vs. Off-Page SEO The SEO Evolution (From Black Hat to White Hat) Google Algorithm Updates and SEO Inside Search Engines and How They Rank Content and SEO Link Building and SEO Authority, Trustworthiness, and SEO Social Media and SEO What is SEO: A…
A 5-Step Guide to Get Website Traffic Fast
Building website traffic isn’t easy. Making your site competitive takes hard work, dedication, and learning many new skills. But if you stick with it, you’ll build a revenue machine driving explosive business growth. This article is a step-by-step guide on how to get traffic to your website. You’ll learn fundamentals, advanced strategies, and the best…
How to Use the Skyscraper Technique to Generate Quality Backlinks
If you’re finding it increasingly difficult to capture the attention of your target audience, you’re not alone. In today’s online landscape, the competition is heating up, leading many content marketers to explore new ways of optimizing their content for passage ranking. If you’ve come across the phrase “skyscraper technique” in your research and want to…
Logan Freedman, Content Marketing Manager, Gravy – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Logan Freedman, Chief Marketing Manager at Gravy. Ignite Visibility applauds Freedman and the Gravy team for offering a service that recovers failed payments. Logan Freedman Freedman describes himself as a results-driven, content marketing leader. He’s certainly lived up to that expectation at Gravy. During…
How to Craft the Perfect Local SEO Strategy for 2022
If your business has a physical or “brick and mortar” location, it’s crucial that potential customers can find you through local search results. In this post, we’ll explain how to boost local SEO by focusing on a few key areas that can increase traffic—online and off. What We’ll Cover: What is Local SEO & Why…