Ignite Visibility had the opportunity to work with one of the first online vendors of nootropics supplements. They became Ignite’s client on February 2016 for SEO and Social Media.
Goal
To expand the client’s Facebook fan base and educate people about the company and products.
Results
After less than one year, the client’s Facebook page had obtained more than 5,000 likes. In order to educate people about their products, Ignite developed a strategic Social Media plan including a creative and diversified content calendar for their blog and its promotion through their social profiles. The data below displays the client’s social results.
+5,346 Page Likes in 10 months
Twitter also presented follower growth.
44% Twitter Followers Growth in 10 months
As part of the strategy to achieve better reach, Ignite promoted Social Media content through “Boost” campaigns from April 27th until the end of November both on Twitter and Facebook. Here is a snapshot of the campaigns’ reach performance.
As a result, content had driven approximately 17,500 sessions and over 10,000 new users to the client’s blog.
10,000 Website New Users from blog content
The content boosting campaign achieved an impressive sales performance. The Facebook campaign generated over 300 purchases from the website and presented an impressive ROAS.
593% Facebook Campaign ROAS
According to the client, after 10 months of partnering with Ignite, the website’s overall sales went up to 20%.
