Finding a good social media marketing company in San Diego can be a challenge. The main reason, tons of people enter the field without any idea what they are doing. Imagine this. What if being a lawyer required no credentials and anyone could jump in and start practicing law. This is a little what social media marketing is like. So for a business owner, how do you distinguish between the real pros and the newbies? Here are a few questions to ask.
What Clients have you Worked with?
By finding out the type of clients the agency or consultant has worked with it will give you a good idea of their background. Have they worked with Fortune 100 companies (like Ignite Visibility has) or have they simply tried to promote a local business for a friend with a Twitter profile? Real Internet marketers have worked with real companies and can tell you about the experiences.
What Types of Projects have they Complete?
There are many different aspects to social media marketing. For example, some companies may excel in social media management while others specialize in viral campaigns, applications, social media sentiment analysis, or something like that. Make sure you get a good feel for the type of projects that the company has completed and see how they match up with what you are looking to achieve. If possible, you want to avoid having your dollars fund a test project for a company.
What Are their Results?
Really, it is all about results, right? Why hire an Internet marketing agency for any service in San Diego if they are not going to get you any more business! The same is true for social media marketing. At Ignite we have increased social media communities by hundreds of thousands of members and driven tens of thousands of leads to customers websites through social. If a company has real expertise in social they will have done the same. Make sure to find out what they have done for their clients bottom-line.
Ask for References
Finding a reference for a good social media company in San Diego may be slightly easier than in other regions. Why, the business community is very small and well connected. When you evaluate your social media company, make sure to ask for references. If you are a local business owner chances are you will know these people already. As a hint, one quick way to check references on your own is to look at someone’s LinkedIn profile. Do they have many positive recommendations from authoritative sources?
Quick Questions to Ask
– Are they Google Analytics certified?- Do they excel at running Facebook ads?- Have they ever built a Facebook application?- How do they deliver ROI?- Can they give you an idea of what they can achieve for you?- What is their client to PM ratio?
Summary
Finding a good social media company is not always easy. Sure, you can pay anyone money for a service. But at the end of the day its really about the results matching your expectations. At Ignite Visibility we make sure to give you what you pay for and more. Learn more about our social media marketing services.
