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Home / Facebook / Facebook Adding “Sympathize” Button in Near Future

Facebook Adding “Sympathize” Button in Near Future

December 13, 2013 By Ignite Visibility

Don’t expect Facebook to jump on the ‘Dislike’ button anytime soon, but Facebook may be taking a different route— a potential ‘Sympathize’ button on posts.

Facebook is taking social media to the next level again. Straying away from Facebook’s menu of 40 emoticons, the “Sympathize” button would be used when someone creates a post that is gloomy or an unfortunate event. How the button will work is if an individual selects a negative emotion like “sad” or “depressed” from Facebook’s fixed list of feelings, the “like” button would be automatically changed to “sympathize.”Sympathize

Facebook engineer Dan Muriello, revealed the “Sympathize” button last week at a company event. Muriello mentions the button was created by one of his colleagues at a recent company hackathon, an event where Facebook employees collaborate and brainstorm fresh and innovative ideas for the company.

“It would be, ‘five people sympathize with this,’ instead of ‘five people ‘like’ this,'” said Dan Muriello, the Facebook engineer, according to The Huffington Post. “Which of course a lot of people were — and still are — very excited about.”

However, Muriello said that although the new “Sympatize” button was well-received, the Facebook team have decided it isn’t the right time to launch the button— yet.

We’ll be keeping our ear to the ground for this new button! What are your thoughts on the “Sympathize” button? Do you think it’s necessary?

 

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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