Digital Marketing News 5/16/2026 to 5/22/2026 This week: AI search hits massive scale with Google AI Mode reaching 1B users, Universal Cart reshapes ecommerce tracking, and Meta signals a major shift toward social-first search. Here’s what happened this week in digital marketing: 1. Google I/O Unveils the Biggest Search Change in 25 Years At this…
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Although important metrics, too many organizations obsess over lowering Cost Per Acquisition (CPA) and Customer Acquisition Cost (CAC), celebrating incremental savings as if they meaningfully move the business forward. Cutting a few dollars per lead can feel like progress, but it often suppresses performance. An overemphasis on efficiency can quietly limit growth, reduce the number…
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Twitter is now X, but for advertisers, the real question isn’t what it’s called. It’s whether it still earns a spot in your budget. The platform is still built around real-time conversation, and that makes it a genuinely powerful place to reach people in the moment. In this blog, Mady Lewellyn, Social Media Manager, will…
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AI-generated content is everywhere, and there’s no sign of it slowing down. That’s created a real challenge for marketers, educators, and business owners who want to know: is this content human or machine-made? AI content detectors have stepped up to answer the question, but honestly, they aren’t reliable enough to be your only method of…
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While “Google penalties” can happen, it’s important to remember that not every traffic drop is a Google penalty. In fact, according to Google reports, less than 1% of indexed sites actually receive manual penalties. Automated penalties can happen with algorithm updates, but they can result from multiple causes, from failure to adhere to Google guidelines…
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