Ask anyone and they’ll tell you that dating in the modern age can be a minefield. Dating app users typically cite frustrations such as talking to someone who drops off mid-conversation, moves too quickly or too slowly, or misrepresents themselves entirely. But perhaps the problem isn’t the people on the apps, but the way the…
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. Online sales retailer Amazon benefitted as their third-quarter earnings tripled, despite the pandemic. Over the last year, we have learned ecommerce is not going anywhere. The good news is it’s never too late to learn how to…
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn’t always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic marketing,…
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On…
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here’s Keith’s advice on how to put on a successful virtual event,…
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the interview….
How to Differentiate Yourself in Marketing With Shilpi Sullivan
As VP of Marketing for EOS Fitness, Shilpi Sullivan knows a thing or two (or a thousand) about connecting an offering with the perfect target audience. Here’s Shilpi’s take on what her role is like and how she found her way to EOS Fitness. Shilpi Sullivan Working Her Way Up Shilpi is a badass…
Yelp Advertising with Jessica Carlin, Partner Sales Director at Yelp
In this installment of the Ignite Visibility University podcast, I sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales. A Little Bit About Jessica Carlin Carlin started out at Yelp as a sales rep. She spent her days calling different…
Are Podcasts the Future of Content Marketing & SEO?
As the demand for audio content grows, podcasts continue to skyrocket in popularity. As of December 2019, the total number of podcast episodes reached an all-time high of 30 million. Google trends also show that the number of searches for “podcast” has significantly increased over the past year compared to other terms like “blog” and…
Options Trading (& How to Disrupt a Market) with Kirk Du Plessis
As founder and CEO of Option Alpha — an industry leader in options trading — Kirk Du Plessis sure knows a thing or two about a special kind of investing. At the same time, the success of his business proved he knows how to disrupt a market with vigor. Fortunately for us at Ignite Visibility…