Your online presence essentially acts as the face to your company when found on the internet by customers. Not only is a strong online presence the core to successful marketing, but it’s also the very thing that will either attract or detour customers from choosing your company over a competitor. Customers will judge your business…
Google Announces Experiment to Give Mobile-Friendly Sites ‘Special Treatment’
In June 2013, Google introduced a penalty for websites that provide a poor mobile search experience as they continue to push for overall improved capabilities for mobile users. In addition, Google unveiled Mobile Usability reports in Google Webmaster Tools earlier this month to encourage webmasters to resolve issues that may hurt the mobile user experience….
Google Launches New Mobile Testing Tool
Google is on a mobile rampage. But I cannot blame them, the entire online world is shifting to mobile, or has shifted to mobile. Google came out with a new mobile usability report (see our ultimate guide here), they said that mobile now has new ranking factors and now they have this new tool! But…
Mobile Digital Marketing Trends to Watch in 2015
2015 looks like it may be the tipping point when mobile engagement comes to dominant the retail marketplace, and digital marketers will need to increasingly shift their strategies to accommodate. To better understand mobile digital marketing trends to watch in 2015 and how to best prepare for them, we spoke with a wide range of…
Complete Guide to Mobile Usability Reports in Google Webmaster Tools
To further promote the user experience via mobile device, Google announced the unveiling of Mobile Usability reports to provide webmasters with a detailed error analysis to encourage mobile-friendly websites. The detailed reports can now be found in Google’s Webmaster Tools to allow webmasters to make necessary changes to a website in order to boost website…
Experts from SEM Rush, Fueled, Reveal 2015 Mobile Predictions
People are moving to mobile in a big way. Most people have smart phones and it is becoming easier and easier to accomplish everything you need to do on a smartphone. Nowadays, a smart phone can do almost everything a desktop can, including online shopping and making purchases. Listen to what these experts think will…
How Do New Trends in Mobile Web Design Affect SEO?
In the current age of mobile device use, webmasters are having to adapt to the latest mobile trends in order to remain competitive. However, as many as 66 percent of mobile device users are frustrated due to slow website load times. As a result, 16 percent of mobile users say they will give up on…
Redirect from Search Results to Mobile Site Home Page, Don’t do it!
In many cases, you will see that a website will redirect users on mobile phone back to mobile websites home page after they click on the non-mobile version of the site in Google search results. Developers and marketers often do this because (1) they feel the home page is better, (2) they do not have…
Ignite Team Heads to the AMA Cause Conference
Yesterday, the Ignite Visibility team headed to the inspiring AMA Cause Conference at the Joan Kroc Center and it was a huge success! As a sponsor for this year’s event, we were very happy to be able to give back to the local community and were proud to be an exhibitor and speak on relevant…
App Store Optimization
For businesses out there who have apps that support your product or service, or whose product or service revolves around an app, an often overlooked optimization technique is App Store Optimization, or ASO. Just as properly optimizing your website for SEO can lead to higher search engine rankings, the proper optimization of your mobile app…