Mobile marketing is a major factor in online success. From the sheer number of mobile devices out there to Google's decision to move to a mobile-first index, it's become critical that brands adapt their marketing strategies to account for the smaller screen. In this article, I’ll explore 22 mobile marketing strategies, as well as provide some … [Read more...]
Headless CMS: What it is and How to Best Optimize for SEO
Thinking about switching to a headless CMS? In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it. What is a Headless CMS? Simply put: a headless CMS is a content management system with no front-end. In typical content … [Read more...]
The Best Chatbots Examples by Industry (And How You Can Make One)
Chatbots are making serious waves in the marketing scene. And if you’re business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you to follow. Even if … [Read more...]
ADVANCED! Progressive Web Apps and AMP SEO & Technical Details
AMP and Progressive Web Apps are all the rage these days. They are light-weight, SO fast, mobile-first and new-er technologies. In this blog, I will breakdown what AMP and PWA (progressive web apps) are and how to best implement them onto your site (and of course cover SEO) Chances are, you’ve heard the words “AMP” and “PWA” thrown around a … [Read more...]
WhatsApp Announces New Business App
WhatsApp is changing the way it does business. This article takes a dive into the who's, what', and why's of the latest news from WhatsApp. Brands will be seeing big changes in the way they use WhatsApp. Though used less widely in the US, the app is currently the most popular messaging app in the world. And until now, it has offered … [Read more...]
LinkedIn Native Video Uploading, Google AMP Updates – DigiBuzz
This week: Google scores internal and external links differently, Snapchat allows advertisers to get picky about where their ads appear, and wait until you hear how much of web traffic comes from mobile devices. Here’s what happened this week in digital marketing. Snapchat Allows Advertisers to Specify the Types of Content Their Ads Appear … [Read more...]
8 Simple Mobile Landing Page Strategies With A Big Return
With the right mobile landing page strategies you can increase sales dramatically. Here are 8 important strategies to focus on. Go big or go home? Nope, go mobile or go home. That should be your motto if you’re into digital marketing. Why? Because not too long ago, mobile browsing overtook desktop browsing for the first time. In October … [Read more...]
Google Mobile-First Update: A Checklist to Prepare for Success
The Google Mobile-First update is coming fast! Watch a video and/or read everything you need to know about the update below. Google is moving towards a mobile-first index. Webmasters who don’t prepare their sites accordingly will soon discover that they’ll lose market share to competitors. Google Mobile-First Update (Watch A … [Read more...]
Step-By-Step Guide to Implementing AMP on a WordPress Site
The Google Accelerated Mobile Pages (AMP) framework allows you to create a much faster mobile browsing experience right away without a complete mobile web overhaul and without losing your ad revenue. This is my step by step guide to implementing AMP on a Wordpress site. AMP basics AMP pages are stripped down versions of the originals that omit a … [Read more...]
7 Common Mobile Mistakes that Kill your Conversions
There’s no shortage of online resources that will help you improve your conversion rate. However, most of them offer generic advice that applies to websites in general. It’s important that you specifically optimize your site for mobile traffic as well. Fortunately, there are plenty of best-practices for mobile user experience (UX) development that … [Read more...]
