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Home / Events / Ignite Team Heads to the AMA Cause Conference

Ignite Team Heads to the AMA Cause Conference

May 29, 2014 By Ignite Visibility

10320467_636167033138238_8545269307512331327_nYesterday, the Ignite Visibility team headed to the inspiring AMA Cause Conference at the Joan Kroc Center and it was a huge success!

20140528_091903As a sponsor for this year’s event, we were very happy to be able to give back to the local community and were proud to be an exhibitor and speak on relevant digital trends. Speakers from a wide range of industries spoke on how to help and impact the community with their business models.

This year’s conference theme was “Transformation through Collaboration,” which brings together purpose-driven leaders and mission-driven organizations who are looking to add positive social impact in their communities through collaborative measures.

Ignite’s President of Business Development, Krish Coughran was able to speak on “The Next Evolution of Cause Marketing.” The session explored new approaches to using existing social tools to engage consumers, non-profit, and companies to make the real, and transparent impacts that affect people’s lives.20140529_155422

Krish emphasized inspiring content and creating ‘Cause Evangelists.’ A ‘Cause Evangelist’ as he described is similar to a ‘Brand Evangelist,’ which is an advanced form of word-of-mouth marketing through social media, where non-profits develop champions who believe so strongly in a particular cause that they freely try to convince others to support the cause and get involved.

Additionally, Ignite gave away its brand new company water bottles that were freshly designed!

The Ignite team is looking forward to attending more of these sessions in the future and giving more to the community! What was your favorite aspect of the cause conference yesterday?

 

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John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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