Don’t know where to get started with generative AI?
There’s a lot to learn – and luckily for you, we’ve done the research, compiled the insights and talked to the industry experts so you don’t have to.
What will you learn in our whitepaper on generative AI?
1. What is Generative AI?
2. What is Google Bard?
3. How Google is Using Generative AI in Search
4. What Do We Expect for the Future of Google Bard?
5. How is AI Being Used in Digital Marketing Now?
6. What is ChatGPT?
7. How Bing is Using ChatGPT in Search
8. Facts on Google Bard, ChatGPT, and Google Generative AI in Search
9. Seamless Integration with Familiar Services
10. How Generative AI Will Impact Search Results
Download your free copy now and discover how you can use this technology to propel your digital marketing strategy for the remainder of 2023.
A Sneak Peek Into Our Whitepaper on Generative AI
Generative AI is transforming industries, powering innovation, and redefining what it means to create. From the realms of marketing and technology to consulting and healthcare, generative AI is leaving an undeniable mark across the board, and it’s just the beginning.
As of 2023, the global generative AI market has reached $13.71 billion and is expected to grow at a compound annual growth rate (CAGR) of 27.02%, reaching $118.06 billion in 2023.
What is Generative AI?
Generative AI is a type of artificial intelligence that learns from existing patterns in data. Then, it uses this knowledge to generate new, original content.
This methodology enables AI systems to create anything from text to images, music, and even more complex outputs.
At the center of generative AI lies various machine learning algorithms, also known as Generative Adversarial Networks (GANs). These algorithms pit two neural networks against each other, one that generates fake data, and another that’s primary function is to distinguish the fake data from the real data.
By relying on this process, generative AI can continually improve its output based on new knowledge, giving AI the power to revolutionize industries and our daily lives.
What is Google Bard?
Did you know Google Bard is named after the medieval term for a storyteller?
Bringing a creative twist to AI, its primary goal is to generate human-like text.
Why is this revolutionary?
It provides users with an AI chatbot that understands what they are saying and creates real-time responses. By relying on a vast dataset full of human-created content, this AI bot has learned to create content that is compelling, nuanced and contextually aware.
What Do We Expect for the Future of Google Bard?
- Customization and Personalization
- Integration with Professional Tools
- Augmented Reality (AR) and Virtual Reality (VR) Experiences
- Hyper-Personalized Marketing Language and Communication Bridging
- Education and Learning
Discover how marketers can utilize Google Bard to improve their overall strategy.
What is ChatGPT?
ChatGPT is a natural language processing tool powered by AI technology.
Developed by OpenAI and launched in November 2022, ChatGPT grew to over 1 million users within five days of its release.
Built on the Generative Pre-trained Transformer (GPT), the tool was trained on enormous volumes of data from the Internet.
How does it differ from search engines?
It was designed to engage in conversations with users, generating responses based on information it gained through extensive training.
Read more to learn about ChatGPT’s limitations, privacy issues, and ethical concerns tied to AI.
Ready to learn how Microsoft’s Bing is making the most of ChatGPT? Find out now.
How Will Generative AI Impact Search Results?
- Enhanced Local Pack Items
- More Content Ideas for SEO
- Emphasis on References and Sources
- Impact on Ecommerce
- User Feedback Integration
- Impact on Informational Queries
- Google’s Business Model
The rapid evolution of artificial intelligence is creating a novel paradigm shift across all online environments, and its application to the digital marketing world is no exception.
This whitepaper explores how search engines understand, index, and present information to users with the introduction of AI. Specifically, it looks into generative AI and the ways it will redefine the search landscape. With an enhanced focus on local pack items, a plethora of content ideas for SEO, and integration of user feedback, generative AI is bringing an interactive and more informative layout for search results.
The Whitepaper is intended for general informational purposes only. The information herein may not be exhaustive and does not imply any element of a
contractual relationship. There is no assurance as to the accuracy or completeness of such information and no representation, warranty or undertaking
is or purported to be provided as to the accuracy or completeness of such information. Where the Whitepaper includes information that has been
obtained from third-party sources, We have not independently verified the accuracy or completion of such information. Further, you acknowledge that
circumstances may change and that the Whitepaper may become outdated as a result; and We are not under any obligation to update or correct this
document in connection therewith. We do not make or purport to make, and hereby disclaim, any representations, warranties or covenants in any form
to any entity or person.