Want to make the most of a cookie-less world with first-party data? Enhanced conversions are the key to improving your PPC campaigns with better targeting capabilities. In this blog, Logan Schiff, VP of Paid Search, will review the basics of enhanced conversions in Google Ads and how to set them up for your strategy. What…
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For companies with multiple locations, visibility in local search results matters. At least 21% of consumers use search daily to find local businesses. A multi-location SEO strategy is crucial for capitalizing on this trend. In this article, we will discuss the benefits of multi-location SEO and provide strategy tips. What You’ll Learn What is Multi-Location…
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Everyone talks about user experience, but how do you know exactly what your users want unless you ask them? In this blog, Justin Kevalaitis, a Conversion Rate Optimization (CRO) Specialist, will explore the different types of UX surveys and provide practical guidance on how to decide which type is right for your business. What You’ll…
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Ever wonder how your favorite brands get their most enthusiastic fans talking online? The answer is user-generated content, also known as UGC. In this blog, Katya Shakarian, Social Media Manager, dives deep into the world of UGC, explaining what it is, how to leverage it, and showcasing some creative examples to inspire your brand’s strategy….
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Ever wondered how those clicks on your Google Ads turn into valuable website traffic? Well, a big part of the magic lies in a little something called gclid. In this blog, Briana Miller, Senior Paid Media Manager, will walk you through what gclid is, how you can implement it, and how to debug any issues….
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