When trying to engage audiences online, you need to do what you can to avoid ad fatigue. According to recent stats, people who see ads 6 to 10 times are 4.1% less likely to purchase a product, with that number increasing with additional instances. How can you ensure your ads stay fresh in people’s minds…
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Covers micro-conversion tactics across the funnel — quizzes, exit-intent popups, live chat, gated content, and simplified forms — plus segmented email, and how to track it all with click-through and form-submission metrics refined through A/B testing.
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
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If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
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Want to see up to 300% more website traffic from Google? What if I told you all you had to do to achieve it was to use a simple meta tag? In this blog post, SEO Strategist, Ray Day, will guide you through the magic tool that is the max image preview meta tag, which…
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