Everyone talks about user experience, but how do you know exactly what your users want unless you ask them? In this blog, Justin Kevalaitis, a Conversion Rate Optimization (CRO) Specialist, will explore the different types of UX surveys and provide practical guidance on how to decide which type is right for your business. What You’ll…
Read More
What is SEO? Search Optimization Guide to Improving Your Rankings
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
User-Generated Content: How to Connect With Your Audience & Grow Engagment
Ever wonder how your favorite brands get their most enthusiastic fans talking online? The answer is user-generated content, also known as UGC. In this blog, Katya Shakarian, Social Media Manager, dives deep into the world of UGC, explaining what it is, how to leverage it, and showcasing some creative examples to inspire your brand’s strategy….
Read More
What is gclid? Improve Your Tracking & Ad Optimization With This URL Parameter
Ever wondered how those clicks on your Google Ads turn into valuable website traffic? Well, a big part of the magic lies in a little something called gclid. In this blog, Briana Miller, Senior Paid Media Manager, will walk you through what gclid is, how you can implement it, and how to debug any issues….
Read More
What is On-Page SEO? The Ultimate On-Page SEO Checklist for 2024
Ever feel like your website is lost in the vast wilderness of the internet? You’ve poured your heart and soul into your content, but it just isn’t getting the traffic it deserves. In this blog we will walk you through an on-page SEO checklist to help you optimize your website for search engines and attract…
Read More



