1. Account planning is the process of gathering information about the consumer’s attitude toward the product by using focus groups, social networking, ethnographies and other quantitative techniques to plan an advertising campaign and track its effectiveness. 2. Affiliate marketing is a performance-based marketing technique in which affiliates are rewarded for making sales or bringing in…
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What is better for search engine optimization? WordPress or Blogger? Personally, I say WordPress all the way (and I have a lot of experince in the area). WordPress is the largest CMS online. It is simple to use and to customize. Blogger is clunky and does not allow for even a tenth of the functionality…
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OK, this one sounds really technical, but in all actuality it is not. In this webmaster video Matt Cutts answers the question: If I use a ccTLD, can I indicate my geographic location is not in that country? So what does this mean exactly? It means if you use a domain name like www.example.fr which…
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In marketing there has been a long-standing debate. Do you run with the campaign that gets noticed? Or choose to go the conservative route, selecting a marketing message that adheres more closely to what those in the corporate world would deem acceptable? So this of course begs the questions, which is better? When is it…
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Have your ever wondered about the various types of spam messages that Google sends out through Webmaster Tools? Well, according to this new video by Matt Cutts there are hundreds of thousands of notifications that are sent out each month. Which for the most part, fall into the categories below. As an added bonus, we…
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