These days, social media is a huge part in a company’s marketing strategy. And if you’re not on social media, you’re missing the boat! Social media is one of the few free tools for marketing that can reach a broad group of people and increases a business’ internet traffic. That being said, while it’s great…
Read More
Disavowing links is tedious work. I have been doing quite a bit of it since the Google Disavow Tool launched back in October 2012. I’ve been fortunate to get some sites re-included, but I’ll be honest, it can be hard for sites with nearly a decade of poor links. I have learned a lot by…
Read More
The Google External Keyword Tool is now dead. See you later Keyword Tool, we spent a lot of time together… The new kid on the block is the Google Keyword Planner. In this post we will cover how to specify match type in the new Google Keyword Planner Tool. But first, what is match type?…
Read More
Page speed is a factor in search engine optimization. If you have a really slow website, it can hurt you. That is why many people like to host in the cloud, use CDN and make sure all of their page speed optimization is line. If you have a WordPress site you can usually just install…
Read More
If you want to win in any aspect of Internet marketing you need to innovate. This is probably truer in PPC, SEO and social media than most other marketing mediums. If the company you are using does not have a person at the helm that is constantly pushing the boundaries, studying like crazy and implementing…
Read More
