In marketing, SEO and social media especially, it is just about mandatory to have a LinkedIn profile. Not only can you network with others in the industry, but you can also use it for job searching, keeping track of past projects, and reading news, among many other features. To take full advantage of all the…
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How Universities Can Better Prepare Students for Marketing Jobs
Half of university students surveyed in a recent report admit that they feel unprepared for entering the job market, while 39 percent of employers feel recent graduates aren’t prepared for the workforce. With these statistics, many are looking at how well universities are preparing students for the road ahead of them after graduating. Graduates have…
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How Social Media Ads Help Your Brand
Social media ads are a phenomenal method to grow your brand quickly and effectively. However, it is important to identify which social platform would yield the most return for your business. Facebook Facebook is my favorite platform for promoting your business, you can acquire new likes, promote post or direct traffic to your website…
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Content Makes or Breaks SEO: Case Study Used Gym Equipment
UsedGymEquipment.com is an e-commerce site that was struggling with a drop in website keyword rankings due to one-two punch from the Google algorithm in September of 2012. They were hit by the exact match domain update as well as Panda for having a lot of pages that really didn’t have content on them. Once their…
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Apple Maps Offering Other Navigation Apps, Including Google
We take navigation apps for granted these days! The thought of unfolding a giant printed map seems like an ancient concept. I have a 1989 Thomas Guide in the back of my vehicle and I can only imagine how outdated it is. Today I simply go to Google and type in my desired location, let’s…
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