If you read my up-to-date guide on external linking for SEO the other day (if not, check it out), one of the major themes you probably took away from it is the importance of creating great content. As both people and search engines like Google become increasingly wary of cheap ploys to lure clicks, it…
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Content marketing is a huge avenue with proven results, but it’s takes more than creating a basic blog posts to generate results. With 164 million blogs and most receiving less than 1,000 visitors per month, it takes a variety of great posts to drive traffic. Standard posts get boring very quickly, causing your readers to…
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Twitter is a powerful tool to drive traffic to your blog posts, but simply tweeting your post isn’t enough. To see measurable results, there’s a science behind producing conversions. With Twitter reporting 271 million active users, there’s a massive landscape to promote your posts, but your tweets need a powerful punch to grab your followers’…
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The recent addition of hundreds of new generic top level domain (gTLD) extensions (with hundreds more on the way) has created serious buzz in the business and marketing world, but there are many important aspects of the new extensions that need to be examined more closely. We’re long past the era of fewer and simpler…
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After Google’s announcement that they will begin to use a site’s mobile readiness as a ranking factor for mobile search results, now is the time to fine tune your mobile optimization. Google’s move is largely due to their earlier prediction that mobile searches will reach close to 85.9 billion in 2015 as 57 percent of…
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